Cherry Hill Programs

Digital Marketing

• Create, execute and optimize campaigns across Google Ads, Meta Ads, and similar digital advertising platforms
• Monitor budget against performance metrics, assist with audience targeting and creative testing, and help improve return on ad spend
• Contribute to SEO, AEO and broader digital growth initiatives
• Maintain campaign tracking standards, including UTM tagging and attribution accuracy
• Support marketing automation efforts such as email segmentation, workflows, landing pages, and forms
• Assist with CRM data management, automation initiatives and ongoing platform updates
• Support integrations between marketing platforms and third-party systems
• Assist with Google Tag Manager updates, tracking enhancements, and performance monitoring
• Participate in testing, quality assurance, and optimization of websites and backend marketing systems
• Collaborate with web and UX teams to improve site performance and conversion rates
• Support landing page creation, testing, and optimization
• Track, analyze, and report on campaign performance using tools such as Google Analytics, ad platform dashboards, and marketing reporting tools
• Translate data into actionable insights and clear recommendations for key internal and external stakeholders
• Help maintain dashboards and ensure data accuracy across systems

Digital Marketing Specialist