ChapsVision

Product Marketing Lead

ChapsVision

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Responsible for the development and execution of our go-to-market strategy, targeting new accounts
  • Collaborate with Chief Product Officer, Marketing, Sales and Customer Success to develop personas, market insights, and competitive intelligence, maintaining a continuous feedback loop through customer insights, analyst feedback, and market data to inform product strategy and roadmap
  • Develop and articulate compelling go-to-market strategies and messaging for webinar, industry events that highlight ChapsVision’s unique value propositions and deeply resonate with our target customers
  • Partner closely with demand generation and digital marketing teams to orchestrate integrated, market-aligned programs that effectively drive pipeline growth with tailored messaging for diverse audiences
  • Create impactful customer-facing assets and collateral that reinforce our key solution messages, product offerings, and capabilities
  • Direct the creation of a wide range of high-impact marketing collateral and compelling content, including web pages, presentations, blogs, product sheets, case studies, videos, and thought leadership pieces

Requirements

  • 5+ years in product marketing for a B2B software company
  • Strong writing and storytelling skills, with experience creating a diverse set of content such as marketing emails, presentations, and reports
  • Demonstrated success in developing go-to-market strategies in collaboration with product management, encompassing product launches, digital and content marketing, and sales partnerships
  • Proficiency in translating complex technical concepts into compelling marketing content for diverse audiences, supported by excellent verbal and written communication skills for internal and external stakeholders
  • Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
  • Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
  • Experience with Gen AI tools
  • Strong project management and organizational skills
Benefits
  • Competitive salary structure with strong earning potential
  • Opportunity to be part of a small team expanding the North American market for Chapsvision
  • Work on a new strategic solution with significant growth potential
  • Fast-growing, innovative work environment with career advancement opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategycontent marketingdigital marketingproject managementstorytellingwritingcompetitive intelligencecustomer insightsB2B software
Soft Skills
collaborationcommunicationorganizational skillsadaptabilityteamworkcreativityanalytical thinkingproblem-solvingattention to detailfast-paced learning