Chainlink Labs

Product Marketing Manager

Chainlink Labs

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Own and Execute Product Launches: Lead the GTM strategy and execution for multiple product and feature launches. Define launch strategy, align internal stakeholders, craft positioning, and execute coordinated cross-functional campaigns with measurable impact across adoption, awareness, and engagement
  • Craft Resonant Messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences. Collaborate closely with product, go-to-market, content, and ecosystem teams to translate complex technical features into clear, business-focused value propositions
  • Drive Cross-Channel Campaigns: Lead campaigns that reinforce Chainlink’s leadership and product narrative across key services. Develop audience-specific strategies that align product goals with user needs across the marketing funnel
  • Bridge Traditional and Onchain Finance: Help shape Chainlink’s narrative as a foundational layer for both DeFi and institutional finance by crafting positioning and GTM strategies that connect technical innovation to enterprise value
  • Collaborate and Influence: Act as the go-to marketing lead for your product category. Be a key partner across teams, consulted on all launches and strategic initiatives related to your portfolio
  • Market Intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions. Monitor trends in crypto, fintech, and enterprise infrastructure to keep messaging relevant and differentiated

Requirements

  • 5+ years of experience in product marketing, ideally in banking, capital markets, or fintech.
  • Proven experience owning go-to-market strategy and execution for multiple successful product or feature launches
  • Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
  • Demonstrated ability to work cross-functionally across product, engineering, content, and broader marketing teams
  • Skilled at translating complex technical concepts into clear, compelling value propositions
  • Proven ability to develop campaign strategies that align product objectives with audience needs throughout the user journey
  • Excellent project management and written communication skills with strong attention to detail
  • Analytical and insights-driven, with a track record of using research and data to shape marketing strategy.
  • Experience working with or marketing to traditional financial institutions, capital markets, fintechs, or on developer platforms
  • Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends
  • Technical background or strong comfort working with technical products
  • Experience in a globally distributed, remote-first organization.
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategycampaign strategiesmessagingpositioning frameworksproject managementanalytical skillsdata-driven decision makingtechnical product knowledgemarket intelligence
Soft skills
collaborationinfluencecommunicationattention to detailcross-functional teamworknarrative craftinguser journey alignmentstakeholder engagementstrategic thinkingadaptability