CGWS - COME GROW WITH US

Senior Manager, Web Strategy

CGWS - COME GROW WITH US

full-time

Posted on:

Location Type: Hybrid

Location: Utah • Utah • United States

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Job Level

Senior

About the role

  • Own the overarching web strategy, including site updates, landing page experiences, site infrastructure and navigation that support acquisition, conversion, and retention.
  • Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
  • Drive continuous experience improvement through the development of an ongoing web experience roadmap aligned to short-term and long-term opportunities.
  • Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
  • Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.
  • Partner with Analytics to establish a clear measurement framework, define KPIs, track and analyze website performance, and manage forecasts.
  • Collaborate with the Organic team on SEO initiatives and content opportunities that improve website visibility and performance.
  • Leverage personalization capabilities to create digital experiences aligned to audiences and channels.
  • Establish systems of governance, standards, technical requirements, and define resources needed to implement site strategies.
  • Provide expertise and perspective on our tech stack and lead out on implementations or replatforms.

Requirements

  • 5+ years leading integrated web strategy and complex programs (B2B preferred)
  • Proven ability to influence and drive cross-functional initiatives
  • Experience managing and mentoring web and UX teams
  • Strong analytical skills with hands-on experience in CMS, testing tools, and analytics platforms
  • Working knowledge of web technologies (HTML/CSS/JS), SEO fundamentals, and site architecture
  • Comfort operating in a fast-paced, high-growth environment
Benefits
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
web strategysite updateslanding page experiencesweb experience roadmappage performance analysisuser behavior analysisSEO fundamentalsHTMLCSSJavaScript
Soft Skills
collaborationinfluencementoringanalytical skillscross-functional initiativescommunicationleadershipadaptabilitystrategic thinkingproblem-solving