CGWS - COME GROW WITH US

Product Marketing Manager

CGWS - COME GROW WITH US

full-time

Posted on:

Location Type: Hybrid

Location: Utah • United States

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Tech Stack

Cloud

About the role

  • Drive comprehensive go-to-market strategies that tie to business objectives and lead to business growth
  • Conduct market and competitor analysis to uncover market potential and unique messaging opportunities
  • Define and refine our product’s messaging and positioning to drive awareness and demand for our products
  • Work collaboratively with Sales, Product Management, Marketing Communications, Demand Generation, and other teams to drive growth and customer success
  • Develop powerful and persuasive sales pitches and compelling assets that showcase our leading HR software products
  • Generate internal momentum with the launch of new products/offerings, and prepare the organization for bringing these products to the market
  • Work closely with product management to provide input on product roadmap based on market feedback and trends
  • Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals

Requirements

  • You have been trained in the Product Marketing or Product Management discipline
  • You have a Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred
  • You have 3+ years of Product Marketing under your belt
  • You have experience with product marketing strategy and execution in high-tech companies, specifically around subscription and/or SaaS/Cloud business models
  • You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
  • You have experience with data-driven market research and analysis to inform strategy, prioritization, and messaging
  • You have experience working with cross-functional teams that span marketing, sales, and product management organizations.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket analysiscompetitive researchdata-driven market researchmessagingpositioningcontent creationcampaign executionsubscription business modelSaaS
Soft Skills
collaborationcommunicationpersuasionstrategic thinkingcustomer successleadershiporganizational skillssubject matter expertiseteam supportKPI achievement
Certifications
Bachelor's degreeMaster's degree