CGWS - COME GROW WITH US

Senior Product Marketing Manager

CGWS - COME GROW WITH US

full-time

Posted on:

Location Type: Hybrid

Location: Utah • Utah • United States

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Drive go-to-market strategies aligned to business objectives that support revenue growth, adoption, retention, and pipeline health
  • Conduct market, customer, and competitive analysis to uncover growth opportunities, risks, and differentiated messaging
  • Define and refine our product’s messaging and positioning to drive awareness and demand for our products
  • Analyze product performance, customer behavior, and funnel dynamics to diagnose growth levers and gaps (e.g., positioning, activation, packaging, or sales readiness), and partner cross-functionally to influence solutions
  • Partner cross-functionally across Product, Sales, Marketing, CX, and Revenue to align priorities and deliver outcomes
  • Develop powerful and persuasive sales narratives, pitches, and assets that enable teams to win in the market
  • Generate internal momentum for new products and offerings, ensuring teams are aligned, prepared, and confident at launch
  • Collaborate closely with Product Management to inform product strategy and roadmap decisions using market and customer insights
  • Act as a subject matter expert and target audience authority as you support internal teams in achieving their KPIs and business goals

Requirements

  • You have been trained in the Product Marketing or Product Management discipline
  • You have 5+ years of Product Marketing under your belt
  • You have 3+ years of business-to-business experience
  • You have experience with product marketing strategy and GTM execution at high-tech companies, specifically around subscription and/or SaaS/Cloud business models
  • You have experience with all aspects of product marketing including messaging, positioning, competitive research, packaging, content creation, campaign execution, etc.
  • You have experience with data-driven market research and analysis to inform strategy, prioritization and messaging.
Benefits
  • Comprehensive health, life, and disability insurance
  • Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
  • 401k plans with up to 6% company match
  • $2000 Paid-Paid Vacation bonus
  • EAP through Headspace
  • Check out all our benefits that benefit you
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket analysiscompetitive analysisdata-driven researchmessagingpositioningcampaign executioncontent creationsubscription modelsSaaS
Soft Skills
collaborationcommunicationpersuasioncross-functional partnershipstrategic thinkinginfluencingnarrative developmentcustomer insightsteam alignmentKPI achievement