CF

Business Development, Digital Marketing, Commercial Intelligence Associate

CF

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Turn CF's intellectual output into compelling, audience-ready content that lands with pharma commercial teams, market access functions, and PE deal teams.
  • Own the content calendar, anchored in CF's service lines and priority themes such as innovation uptake and obesity
  • Partner with practice leaders to develop thought leadership, case studies and sector commentary and calibrate it for the right audiences including medical affairs, market access and commercial functions
  • Drive pre- and post-event content around CF's conference participation to maximise every moment of visibility
  • Own CF's digital presence and ensure our distinctiveness is visible, searchable, and immediately legible to the people who matter most.
  • Lead ongoing optimisation of practice-level website content, keeping CF's differentiating strengths front and centre
  • Monitor how CF is found, what converts, and where gaps exist relative to competitors
  • Stay ahead of the curve on GEO optimisation as AI-driven discovery becomes an increasingly important selection channel
  • Manage CF's external channels with strategic intent, turning every publication, award, and major project into a moment of market presence.
  • Plan and schedule content, supporting leadership to show up consistently and credibly
  • Track external mentions and identify opportunities to amplify and engage
  • Ensure every channel reflects CF's positioning with purpose
  • Maintain a forward calendar of priority conferences across pharma, biotech, MedTech and healthcare investment
  • Coordinate promotion, on-site visibility and post-event follow-up
  • Identify speaking platforms and thought leadership slots that build CF's profile in target segments
  • Build a systematic, proactive view of where CF should be competing and make sure nothing slips through the net.
  • Monitor CRM at an organisational and individual client level across key targets
  • Track relevant RFP portals across life sciences and health investing including NHS, pharma frameworks, NICE, NHSE and MHRA-adjacent and use themes to inform future positioning
  • Maintain visibility of existing MSAs and support practice leads to leverage them
  • Act as the connective tissue between s practices, ensuring our commercial and marketing activity is joined up, not siloed.
  • Align messaging, content and campaigns across Life Sciences and Health Investing
  • Coordinate shared activities where audiences overlap, from PE-backed pharma services to health tech and hospital groups

Requirements

  • Capability in digital marketing, SEO/GEO and content-driven lead generation
  • Practical understanding of LinkedIn as a professional BD and thought leadership platform
  • Working knowledge of the life sciences commercial environment — pharma, biotech or MedTech — including how market access, commercial and policy functions operate
  • Capable of interpreting complex, evidence-driven analytical and technical information and transforming it into straightforward materials for external audiences
  • Highly organised and confident to manage multiple workstreams and senior stakeholder relationships
  • Clear, concise written communication in a professional services register
  • Experience in a consultancy, professional services or knowledge-led organisation (desirable)
  • Familiarity with health sector procurement, NHS frameworks, or life sciences RFP processes (desirable)
  • Understanding of the PE/health investing landscape and how BD operates in that environment (desirable)
  • Experience with analytics tools (Google Analytics, LinkedIn Insights), CMS platforms and CRM systems (desirable)
  • Interest in health policy, value-based healthcare, or life science innovation (desirable)
Benefits
  • - We offer a competitive and flexible reward package designed to support you at work and beyond it. You will benefit from a generous holiday allowance that grows with your career (minimum of 25 days), a strong employer pension contribution, and the freedom to tailor benefits to suit your lifestyle, from wellbeing and fitness to financial protection.
  • - We are committed to supporting life’s important moments, with enhanced family leave, income and life protection, and access to practical benefits that make everyday life easier, such as interest-free loans and travel support.
  • - Your wellbeing matters to us. You will have access to a comprehensive wellbeing and employee assistance programme, preventative health benefits, and initiatives that support an active, balanced way of working.
  • - Above all, we invest in our people; offering flexibility, security, and benefits that grow with you, so you can do your best work while building a sustainable and rewarding career.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOGEOcontent-driven lead generationanalytics toolsGoogle AnalyticsLinkedIn InsightsCMS platformsCRM systemshealth policy
Soft Skills
highly organisedclear written communicationconfidence in managing multiple workstreamsstakeholder relationship managementability to interpret complex informationcollaborationstrategic thinkingproactive approachcontent planningevent coordination