CeriFi

SEO Marketing

• Own the SEO roadmap across all CeriFi brands - balancing quick wins with structural improvement
• Audit and triage technical SEO issues across the portfolio (crawlability, indexing, site speed, structured data, Core Web Vitals)
• Manage keyword strategy by brand - mapping intent to funnel stage, product, and content type
• Build and maintain reporting in Google Search Console, GA4, and Semrush/Ahrefs to track performance and surface opportunities
• Develop and execute an AI search strategy to ensure CeriFi brands are cited and surfaced in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini, among others
• Structure content and schema to be AI-friendly - conversational, answer-focused, semantically rich, and passage-level optimized
• Monitor brand visibility and citation sentiment in AI platforms; identify gaps and test interventions
• Translate E-E-A-T principles into content and structural guidance that serves both traditional rankings and LLM discoverability
• Partner with brand content teams to develop an SEO-driven editorial calendar that maps to exam cycles, enrollment windows, and high-intent search moments
• Establish content briefs, on-page optimization guidelines, and quality standards that non-SEO writers can execute without handholding
• Identify content gaps and prioritize creation of new pages, pillar content, topic clusters, and FAQ structures that drive AI citation and organic rankings
• Champion internal linking architecture and content consolidation across brands to reduce cannibalization and improve authority distribution
• Work closely with the VP of Digital CX and Analytics/Data Lead to connect SEO performance to conversion and revenue outcomes
• Partner with engineering and web teams to ensure SEO requirements are embedded into site launches, migrations, and CMS updates
• Contribute to the broader digital growth strategy, helping leadership understand organic performance in the context of paid, email, and retention

SEO Manager, AEO, GEO

Conversion Rate Optimizer

• Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
• Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
• Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
• Serve as the primary point of contact for website requests, triaging and sequencing work against business priority
• Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
• Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
• Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
• Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
• Report on test results, site performance, and CRO impact against revenue and pipeline goals
• Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
• Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
• Collaborate with Creative on page design, content structure, and brand consistency
• Support new brand, product, and campaign launches with timely, well-executed site

SEO Manager, AEO, GEO

Manager, Website & Conversion Optimization