Manager, Website & Conversion Optimization

CeriFi

Manager of Website & Conversion Optimization at CeriFi, focusing on B2B and B2C digital growth. Overseeing website management and conversion rate optimization initiatives across multiple brands.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website management and conversion rate optimization, leveraging tools like Builder.io and VWO to enhance site performance and user experience. Skilled in collaborating across teams to align website initiatives with business goals and marketing strategies.

Highest-signal resume keywords

Website ManagementConversion Rate OptimizationA/B TestingWeb AnalyticsDigital Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Website ManagementConversion Rate OptimizationA/B TestingWeb AnalyticsData AnalysisContent Management SystemsMulti-Brand Portfolio ManagementSite Performance ReportingUser Behavior InsightsLanding Page Optimization

Soft Skills

Detail-OrientedOrganizedCollaborativeExecution MindsetPrioritization

Tools & Technologies

Builder.ioVWOGA4Optimizely

Industry Keywords

EcommerceDigital MarketingMulti-Site ManagementSite HealthContent Standards

About the role

Key responsibilities & impact

Own day-to-day management of CeriFi's website properties, including page builds, content updates, and navigation changes within our CMS (Builder.io)
Partner with Marketing, Creative, and Engineering to scope, prioritize, and ship website initiatives
Maintain site health, quality, and consistency across CeriFi's multi-brand portfolio, ensuring every property reflects our design and content standards
Serve as the primary point of contact for website requests, triaging and sequencing work against business priority
Build and run a structured A/B and multivariate testing program (VWO or similar) across priority pages and funnels
Identify and prioritize CRO opportunities using site analytics, funnel data, and user behavior insights
Own conversion performance across key journeys, from landing pages through checkout, including mobile above-the-fold experience, content-to-conversion balance, and findability/navigation
Partner with Paid/Digital and Creative teams to align landing page experiences with campaign intent and messaging
Report on test results, site performance, and CRO impact against revenue and pipeline goals
Work closely with Marketing leadership and Digital Marketing team to translate business priorities into a prioritized website roadmap
Partner with Engineering when necessary to plan and sequence site work within capacity constraints, and with Legal on any changes with compliance implications
Collaborate with Creative on page design, content structure, and brand consistency
Support new brand, product, and campaign launches with timely, well-executed site

Requirements

What you’ll need

4+ years of experience in website management, digital marketing, ecommerce, or conversion rate optimization
Hands-on experience with a modern CMS (Builder.io experience a strong plus) and A/B testing platforms (VWO, Optimizely, or similar)
Strong working knowledge of web analytics tools (GA4 or similar) and the ability to translate data into a prioritized action plan
Experience working within a multi-site or multi-brand portfolio a plus
Comfortable operating with limited engineering resources - someone who can prioritize ruthlessly and drive impact without a large dev team
Detail-oriented and organized, with the ability to manage multiple concurrent site workstreams
A collaborative, low-ego approach - you'll work daily across Marketing, Creative, Engineering, and Legal
An execution mindset: you move fast, test and iterate, and let data guide decisions.

Benefits

Comp & perks

Flexible work arrangements