SEO Manager, AEO, GEO

CeriFi

SEO/AEO/GEO Manager focused on enhancing search visibility across CeriFi's portfolio. Driving strategic SEO initiatives and collaborating with brand teams in a fully remote capacity.

Posted 7/28/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in SEO strategy, technical SEO, and AI search visibility, with a strong ability to translate complex findings into actionable insights for diverse stakeholders. Proven track record in managing multi-brand SEO initiatives and optimizing content for both traditional rankings and AI discoverability.

Highest-signal resume keywords

5+ Years SEO ExperienceTechnical SEO ManagementGoogle Search Console ProficiencyAI Search Visibility KnowledgeContent Brief Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO StrategyTechnical SEOKeyword StrategyContent OptimizationHTMLStructured Data (JSON-LD)On-Page OptimizationInternal Linking ArchitectureContent Gap AnalysisAI Search Strategy

Soft Skills

Strong CommunicationIndependent WorkCollaboration with Content Teams

Tools & Technologies

Google Analytics 4 (GA4)SemrushAhrefsScreaming FrogBotifyGoogle Tag ManagerBigCommerce

Industry Keywords

E-E-A-T PrinciplesProfessional EducationCertification PrepContinuing EducationBrand MigrationDomain ConsolidationAI-Generated AnswersCrawlabilityIndexingSite Speed

About the role

Key responsibilities & impact

Own the SEO roadmap across all CeriFi brands - balancing quick wins with structural improvement
Audit and triage technical SEO issues across the portfolio (crawlability, indexing, site speed, structured data, Core Web Vitals)
Manage keyword strategy by brand - mapping intent to funnel stage, product, and content type
Build and maintain reporting in Google Search Console, GA4, and Semrush/Ahrefs to track performance and surface opportunities
Develop and execute an AI search strategy to ensure CeriFi brands are cited and surfaced in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and Gemini, among others
Structure content and schema to be AI-friendly - conversational, answer-focused, semantically rich, and passage-level optimized
Monitor brand visibility and citation sentiment in AI platforms; identify gaps and test interventions
Translate E-E-A-T principles into content and structural guidance that serves both traditional rankings and LLM discoverability
Partner with brand content teams to develop an SEO-driven editorial calendar that maps to exam cycles, enrollment windows, and high-intent search moments
Establish content briefs, on-page optimization guidelines, and quality standards that non-SEO writers can execute without handholding
Identify content gaps and prioritize creation of new pages, pillar content, topic clusters, and FAQ structures that drive AI citation and organic rankings
Champion internal linking architecture and content consolidation across brands to reduce cannibalization and improve authority distribution
Work closely with the VP of Digital CX and Analytics/Data Lead to connect SEO performance to conversion and revenue outcomes
Partner with engineering and web teams to ensure SEO requirements are embedded into site launches, migrations, and CMS updates
Contribute to the broader digital growth strategy, helping leadership understand organic performance in the context of paid, email, and retention

Requirements

What you’ll need

5+ years of hands-on SEO experience, with demonstrable impact on organic traffic and rankings
Experience managing SEO through a brand migration or domain consolidation - you've done the technical and strategic work of recovering authority post-rebrand
Genuine working knowledge of AEO/GEO - you've experimented with AI search visibility, not just read about it
Ability to write clear, actionable content briefs and SEO guidance that content teams can actually use
Strong proficiency in Google Search Console, GA4, and at least one SEO platform (Semrush, Ahrefs, or equivalent)
Comfort working independently across a multi-brand portfolio without deep day-to-day management
Strong communicator who can translate technical SEO findings into business impact for non-SEO stakeholders
Preferred Experience in professional education, certification prep, or continuing education verticals
Familiarity with BigCommerce or similar e-commerce/CMS platforms from an SEO implementation standpoint
Working knowledge of HTML, structured data (JSON-LD), and Google Tag Manager
Experience with Screaming Frog, Botify, or similar crawling/auditing tools
Exposure to LLM citation tracking tools or emerging GEO measurement platforms

Benefits

Comp & perks

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