Centari

Marketing

• Develop and execute 0-to-1 marketing strategy, including positioning, messaging, and market entry playbook.
• Build comprehensive content strategy and create high-impact materials (thought leadership articles, white papers, case studies, solution briefs) that translate AI capabilities into business value for legal and financial services audiences.
• Lead product marketing including positioning, messaging frameworks, sales enablement materials (pitch decks, battlecards, demo scripts), and customer success stories that demonstrate ROI.
• Partner with Sales team to refine messaging based on prospect feedback, create pipeline-driving content, and develop account-based marketing approaches for target accounts.
• Collaborate with Product team to translate feature launches into compelling market narratives and influence roadmap based on competitive insights and market needs.
• Establish marketing analytics frameworks to measure brand awareness, content performance, and pipeline impact.
• Support event strategy and thought leadership presence.

Senior Marketing Manager

Business Development Rep

• Partner directly with CEO and GTM leadership to identify, evaluate, and execute high-impact growth opportunities
• Uncover new revenue streams and optimize existing business model
• Strategic market analysis and opportunity assessment for new market segments and product opportunities
• Lead market research initiatives to identify expansion opportunities within legal, financial services, and adjacent markets
• Develop frameworks for evaluating new business opportunities, including financial modeling and risk assessment
• Create detailed go-to-market strategies and business cases for leadership review
• Design and test new pricing models, packaging strategies, and revenue structures
• Partner with Product and Engineering to validate new features and capabilities
• Lead cross-functional project teams to execute on strategic growth initiatives
• Manage timelines, deliverables, and stakeholder communications for complex market entry projects
• Conduct customer discovery interviews and competitive analysis to validate opportunities
• Identify and evaluate potential strategic partnerships and channel partnerships

Senior Marketing Manager

Business Development and Growth Lead