Cengage Group

Adoption Strategy Director, K12

Cengage Group

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

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Salary

💰 $138,200 - $179,650 per year

Job Level

Lead

About the role

  • Lead planning and execution of state adoption initiatives, ensuring compliance with all regulations and timelines.
  • Use data analytics and market intelligence to inform adoption strategies, prioritize opportunities, and allocate resources effectively.
  • Work together with cross-functional groups (Sales, Marketing, Product, Operations) to provide adoption submissions and campaigns that fulfill state requirements.
  • Maintain proactive communication with state education agencies and adoption committees to anticipate changes and requirements.
  • Collect and analyze adoption-related data, including historical performance, competitor positioning, and state-specific requirements.
  • Apply dashboards and reporting tools to monitor adoption progress and guide strategic decisions.
  • Transform insights into effective plans that boost adoption success rates and hasten market penetration.
  • Leverage AI strategically for decision making, content mapping, and rubric evaluations.
  • Coordinate allocation of resources and manage budgets to improve return on investment on adoption campaigns.
  • Ensure efficient use of financial and operational resources across state and open-territory initiatives.
  • Identify high-potential districts in non-adoption states using data-driven segmentation and prioritization.
  • Collaborate with Sales, Marketing, Sales Enablement, and Customer Success on scalable strategies and campaigns to increase engagement and adoption in open territories.
  • Integrate digital curriculum solutions into adoption and open-territory strategies as a key differentiator.
  • Leverage digital platforms to customize content to align with state-specific standards.
  • Collaborate closely with Sales, Marketing, Product, and Operations teams to ensure alignment on priorities, messaging, and prioritization.
  • Define and track important metrics such as adoption success rates, market share growth, and revenue performance.

Requirements

  • 5+ years in K-12 education or equivalent experience, educational publishing, or EdTech, with proven success in managing adoption processes
  • Bachelor’s degree or equivalent experience required; master’s degree or equivalent experience in Education, Business, or related field preferred
  • Experience managing budgets and optimizing prioritization for central initiatives
  • Strong ability to interpret data, build insights, and apply them to strategic decisions
  • Demonstrated success in leading cross-functional initiatives and building consensus among diverse teams
  • Outstanding organizational skills with experience managing complex, multi-stakeholder projects under strict deadlines
  • Ability to develop scalable strategies for diverse markets and evolving customer needs
  • Strong written and verbal communication skills; ability to influence and build consensus among internal and external collaborators
  • Ability to travel and be in-market for extended periods during adoption campaigns
Benefits
  • Comprehensive and rewarding Total Rewards package
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsmarket intelligencebudget managementadoption processesdigital curriculum solutionsdashboard reportingdata-driven segmentationstrategic decision makingcontent mappingrubric evaluations
Soft Skills
organizational skillscommunication skillscollaborationleadershipconsensus buildingstrategic thinkingproject managementinfluenceadaptabilityproblem-solving
Certifications
Bachelor's degreeMaster's degree in EducationMaster's degree in Business