Senior Customer Success Manager – Insurance
ActiveProspect
Senior Event Strategy Lead
CDW
full-time
Posted on:
Origin: • 🇺🇸 United States • Illinois
Visit company websiteSalary
💰 $77,000 - $110,200 per year
Job Level
Senior
About the role
- Contribute to the long-term vision and evolution of CDW's event portfolio, identifying emerging trends and opportunities to keep our event strategy cutting-edge.
- Partner with Campaign and Field Marketing teams to lead the design event strategies that seamlessly align with key business priorities, audience segments, and funnel stages.
- Support planning and execution of event experiences across formats— national brand activations, campaign webinars, and customer roundtables.
- Serve as a steward of experience quality, ensuring that all CDW events reflect our brand, deliver clear value to attendees, and reinforce CDW’s market leadership.
- Collaborate with cross-functional stakeholders to align messaging, content, and delivery across all touchpoints within an event.
- Develop and maintain frameworks, best practices, and toolkits that support scalable and repeatable event execution across the organization.
- Maintain and optimize a centralized event calendar, supporting prioritization and internal alignment across teams.
- Track event performance metrics (registration, attendance, engagement, influenced pipeline) and contribute insights to campaign and field teams.
- Drive the continuous improvement of event processes, tools, and methodologies within the team, leading initiatives to enhance efficiency and effectiveness.
- Act as a mentor and resource for junior team members, sharing best practices, providing guidance, and fostering a collaborative environment.
Requirements
- Bachelor’s degree in Marketing, Communications, or equivalent field and 5 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company OR 9 years of progressive experience in B2B marketing, campaign planning, or event strategy within a SaaS or enterprise technology company.
- A deep understanding of integrated marketing campaigns and a proven ability to articulate how events contribute to awareness, engagement, and conversion throughout the customer journey.
- Experience planning, promoting, and optimizing various event formats, including webinars, roundtables, executive briefings, and field activations.
- Proficient in marketing and event tools such as ON24, Cvent, Marketo, and Salesforce.
- Exceptional project management and communication skills, with a collaborative, proactive approach to working with stakeholders.
- Strategic thinker with strong attention to detail and ability to manage competing priorities in a fast-paced environment.
- Experience supporting or enabling Campaign and Field Marketing teams.
- Familiarity with account-based marketing (ABM) strategies and high-touch event formats.
- Experience managing event metrics and drawing insights that influence campaign planning and optimization.
