Senior Manager, Strategic Sales
Dandy
Demand Generation Manager (Remote)
AuditBoard
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $108,000 - $162,000 per year
Job Level
Mid-LevelSenior
About the role
- AuditBoard is a leading audit, risk, ESG, and InfoSec platform with $200M ARR and Fortune 500 customers.
- Role: Demand Generation Manager to design, execute, optimize, and scale marketing programs for Audit & Reg Compliance segments.
- Manage multi-channel campaigns across digital (search, display, social, content syndication, editorial, retargeting), email, direct mail, virtual events, and web marketing efforts, creating a highly effective and personalized approach for strategic accounts, nurturing buyers through their journey.
- Work with internal subject matter experts to develop content to fuel campaigns.
- Take a data-driven approach to the customization of marketing programs for buyers, creating vertical-based or other personalized assets as needed.
- Research new strategies including competitor strategies and industry trends to keep up-to-date.
- Facilitate segmentation and/or account selection, target list development and ongoing target list maintenance in conjunction with sales leaders.
- Monitor campaign pacing and performance to optimize; provide regular reporting to management.
- Present regularly on program performance and success to Sales and Marketing leaders.
- Our Company Values: Customer obsession, Win, together; Gritty resilience; Personal improvement; Constant innovation.
- Perks: Remote and hybrid work options, comprehensive health coverage, 401K with match, etc.
Requirements
- 5-8+ years of B2B demand generation experience.
- Experience marketing technical solutions to IT buyers.
- Power-user of tools such as Marketo, Salesforce and others.
- Strong project management skills and experience working successfully with cross-functional teams
- Strong communication skills.
- Deep understanding of enterprise sales cycles and enterprise buyer's journey.
- Demonstrated experience in developing and running integrated multi-channel digital programs that deliver results.
- Proven track record of exceeding pipeline and revenue targets.
- Ability to back into a campaign plan to achieve pipeline targets.
- Strong work ethic with a high degree of accuracy and creativity, a keen eye for detail and follow-through.
