CBE Companies

Director, Channel Strategies

CBE Companies

full-time

Posted on:

Location Type: Remote

Location: Iowa • United States

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Salary

💰 $85,000 - $90,000 per year

Job Level

Lead

About the role

  • Own and govern CBE’s enterprise-wide omni-channel communication strategy
  • Design and manage channel waterfalls, cadence rules, and escalation paths based on consumer behavior, client requirements, and regulatory considerations
  • Balance digital-first engagement with live-agent interaction to optimize consumer outcomes
  • Establish KPIs, ROI frameworks, and performance benchmarks for all communication channels
  • Oversee CRM letter series and cascading communication logic across USPS, email, SMS, and digital document delivery
  • Govern dialing platform strategy, including campaign logic and system configurations
  • Own phone strategy configuration, including TFN and LCID management
  • Partner with Operations Strategy Directors to configure system prioritization rules
  • Oversee IVA and web-based offer logic
  • Own enterprise email and SMS deliverability strategy (registration, vetting, throughput, content standards)
  • Monitor & adjust sender reputation, domain health, and inbox placement metrics
  • Lead remediation efforts related to blocking, filtering, or reputation degradation
  • Establish and maintain strong relationships with wireless carriers (AT&T, Verizon, T-Mobile, etc.) and major email providers (Gmail, Yahoo, Microsoft)
  • Partner with Engineering and Business Intelligence teams to maintain global contact strategy fields across platforms
  • Enable intelligent channel decisioning and suppression logic using shared data
  • Support AI & ML driven tools including intelligent routing, agent assist, and automated messaging solutions
  • Use analytics and modeling to continuously refine channel performance
  • Collaborate with Operations, Compliance, Business Intelligence & the Contact Center to ensure messaging aligns with brand, regulatory requirements, and client expectations
  • Deliver projects on time, on spec, and within scope
  • Serve as the enterprise subject matter expert on channel performance and digital communication strategy.

Requirements

  • Bachelor’s degree required (Marketing, Statistics, Mathematics, Economics, Finance, Accounting, or related field preferred)
  • Will consider 8 years experience in the industry in lieu of degree
  • Must be able to obtain government clearance after hire
  • US Citizenship is required by the US government in order to obtain government clearance
  • Experience in digital marketing and consumer communication strategy required
  • Experience managing deliverability and performance of consumer-facing communication strategies required
  • Strong understanding of omni-channel orchestration, CRM logic, and communication platform configuration
  • Experience working with communication vendors and carriers strongly preferred
  • Analytical and business modeling experience preferred
  • Strategic thinker with strong operational execution capability
  • Deep understanding of communication compliance and provider policies
  • Advanced Excel and Microsoft Office proficiency
  • Strong analytical, mathematical, and creative problem-solving skills
  • Ability to interpret statistical and performance data to drive decisions
  • Strong cross-functional leadership and stakeholder management abilities.
Benefits
  • Excellent benefits package; medical, dental, and vision coverages
  • 401K retirement plan with company match
  • Tuition reimbursement
  • Paid time off
  • Ongoing training & support
  • Career culture with many opportunities for advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingconsumer communication strategyomni-channel orchestrationCRM logiccommunication platform configurationanalyticsbusiness modelingExcelMicrosoft Officeperformance data interpretation
Soft Skills
strategic thinkingoperational executionanalytical skillsmathematical skillscreative problem-solvingcross-functional leadershipstakeholder management
Certifications
Bachelor's degreegovernment clearance