Caseware

Product Marketing Manager

Caseware

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

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Salary

💰 CA$113,000 - CA$125,000 per year

About the role

  • Define and evolve value propositions grounded in real accounting firm workflows
  • Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
  • Maintain consistent product narratives across web, sales and campaign channels
  • Develop high impact enablement assets including info sheets, pitch decks and battlecards
  • Maintain Mindtickle and deliver training content
  • Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
  • Incorporate competitive and market signals into messaging refinements and GTM recommendations
  • Own Caseware’s presence on G2 and relevant peer review platforms
  • Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales

Requirements

  • Strong desire to transition from audit or accounting practice into a commercial, product focused role
  • Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
  • Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
  • Strong interest in technology and its role in modernizing accounting firm operations
  • Willingness to experiment with AI tools to improve research, content development and workflow efficiency
  • 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
  • 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required).
Benefits
  • Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
  • We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
  • Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
  • We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
  • We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
  • Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
  • We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarketing strategymessagingGTM executioncompetitive intelligencecontent developmentworkflow efficiencyB2B SaaSaccounting technologyAI tools
Soft Skills
intellectual curiositymotivationwillingness to learncommunicationcommercial strategyexperimentationadaptabilitycollaborationproblem-solvingcustomer focus