Caseware

Marketing Operations, Digital Specialist

Caseware

full-time

Posted on:

Location Type: Hybrid

Location: Maidstone • United Kingdom

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About the role

  • Support the build and execution of end-to-end campaign processes across all UK marketing channels.
  • Maintain and enhance workflow automation, ensuring standardisation and efficiency.
  • Support campaign planning and execution by ensuring systems, processes and data flows are operating seamlessly.
  • Maintain clean, accurate marketing data and ensure all integrations function correctly.
  • Oversee data quality checks, audience segmentation accuracy and lead-routing workflows.
  • Partner with global operations teams to ensure UK systems are aligned with global MarTech architecture.
  • Manage lead import process and workflow management for efficient distribution to SDRs and commercial teams.
  • Identify gaps in processes, workflows, technologies, data and provide recommendations.
  • Maintain dashboards and reporting frameworks for UK Marketing performance.
  • Analyse multi-channel campaign results, identify trends and translate into actionable recommendations
  • Work closely with the Global Manager, Paid Media to run, optimise and scale UK paid search campaigns
  • Execute ongoing ad copy testing, landing page alignment and audience refinement
  • Monitor campaign performance to maximise ROI, ROAS, conversion quality and overall efficiency.
  • Produce regular performance reports with insights on CTR, CPA, conversions, budgets and recommended next steps
  • Work with the Global Manager, Paid Media to identify local growth opportunities and propose enhancements to global paid search strategies.

Requirements

  • A degree, or equivalent level qualification, in Marketing, or a Marketing-related field.
  • 2 years' experience in Marketing Operations
  • Hands on experience with Google Ads and paid search optimisation
  • Strong analytical mindset with ability to interpret data and present insights clearly
  • Proficiency with CRM / marketing automation tools (e.g., HubSpot, Marketo, Salesforce). Experience working with Salesforce is a plus, but not required
  • Deep analytical mindset and experience with the ability to integrate and analyze data across various data sources
  • Excellent communication and stakeholder management skills, both written and verbal.
  • Self-starter with a growth mindset, able to prioritise, adapt and act with urgency.
  • Excellent time management and organisational skills with experience managing multiple projects.
Benefits
  • Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
  • We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
  • Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
  • We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
  • We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
  • Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
  • We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign planningworkflow automationdata quality checksaudience segmentationlead-routing workflowsmulti-channel campaign analysisad copy testingpaid search optimisationperformance reportingdata integration
Soft Skills
analytical mindsetcommunication skillsstakeholder managementself-startergrowth mindsettime managementorganisational skillsadaptabilityprioritisationurgency
Certifications
degree in Marketingequivalent level qualification in Marketing