Caseware

VP, Global Growth Marketing

Caseware

full-time

Posted on:

Location Type: Hybrid

Location: Toronto • Canada

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets.
  • Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization.
  • Lead and mentor a team of growth marketers, channel specialists, and analysts.
  • Partner with regional marketing teams to localize campaigns and optimize performance across geographies.
  • Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making.
  • Collaborate with product marketing and sales to align messaging, targeting, and campaign execution.
  • Manage and optimize multi-million dollar marketing budgets across channels and regions.
  • Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation.

Requirements

  • 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role.
  • Proven track record of scaling global demand generation programs in SaaS or technology environments.
  • Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).
  • Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis.
  • Exceptional leadership, communication, and cross-functional collaboration abilities.
  • Experience in the accounting or audit industry is a plus but not required.
Benefits
  • Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
  • We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
  • Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
  • We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
  • We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
  • Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
  • We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
global growth marketing strategydemand generationpaid mediaSEOemail marketingABMconversion optimizationmarketing attributionfunnel metricsROI analysis
Soft Skills
leadershipcommunicationcross-functional collaborationmentoringdata-driven decision-makingperformance optimizationinnovation