Casechek

Chief Marketing Officer

• Own the development and execution of annual integrated marketing plans spanning brand, demand generation, digital, events, and product marketing initiatives.
• Drive product marketing strategy, including content creation, sales enablement, voice-of-customer research, and market analysis.
• Develop ongoing commercialization plans to ensure growth of new and existing solutions.
• Lead, mentor, and grow the current marketing team, building a culture of accountability and innovation.
• Develop talent to scale a small but high-impact department, aligning team structure and roles with company growth.
• Create and maintain messaging frameworks and solution playbooks to define product value, guide client-facing assets, and reinforce Casechek’s brand story.
• Stay ahead of industry trends and competitive developments.
• Conduct and synthesize voice-of-customer research to inform product and portfolio decisions and identify market opportunities.
• Oversee Sr. Marketing Specialist and broader team to deliver high-impact content and multi-channel campaigns that drive measurable pipeline growth.
• Develop and execute a sales-enablement strategy to communicate value propositions and economic benefits to the Commercial team and market.
• Manage marketing budget, set performance metrics, and report results to executive leadership.
• Partner with Product and Commercial teams to translate market insights into product requirements and successful launches.

Head of Marketing

Business Development Rep

• Develop and implement territory strategy and associated tactics within an assigned region to penetrate new accounts and create opportunities for Casechek.
• Execute sales activities to create revenue opportunities with new and existing Hospitals and Health Systems.
• Build opportunity pipelines and develop high level relationships with key decision makers and executives within target and assigned accounts.
• Develop account plans with existing Casechek customers to identify and manage cross sell opportunities.
• Conduct opportunity assessments for all accounts and work cross functionally with relevant team members to set the foundation for economic value.
• Proactively develop and expand networks to generate opportunities.
• Uncover Hospital and Health Systems challenges, strategies, and priorities and articulate how Casechek will help address those needs.
• Document and understand Hospital operational processes, including buying cycles, decision criteria as well as their current and future needs.
• Articulate ROI and the value of Casechek’s solution in context with customer use cases.
• Execute business case with accounts, detailing support and contractual requirements, opportunities, expansion strategies, required resources, decision makers and influencers, and other insights to drive to closure.

Head of Marketing

Regional Vice President – Business Development