Casa do Fitness

Customer Success Manager

• Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
• Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
• Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
• Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
• Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
• Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
• Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
• Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
• Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.

CRM Analyst

Marketing

• Responsible for developing visual materials for institutional and commercial campaigns, ensuring correct application of the brand's visual identity.
• The role includes creating graphic pieces for printed materials, corporate presentations, internal communications (endomarketing), and event support.
• Also involved in producing institutional and promotional videos, updating templates, developing visual communication for stores, and organizing digital files.
• Must have strong command of design tools, attention to deadlines, and the ability to manage multiple tasks simultaneously.

Marketing Analyst – Creative

Analyst

• Plan, execute, and optimize paid traffic campaigns across major advertising platforms (Meta, Google, YouTube, and LinkedIn).
• Define strategies, audience targeting, creatives, and remarketing flows.
• Manage multiple campaigns simultaneously with strong organization and daily performance monitoring.
• Perform comprehensive analyses using tools such as Google Analytics, Google Search Console, Data Studio, and other performance platforms.
• Analyze sales, inventory, and performance data to guide campaign management.
• Produce clear, visual, and consistent reports presenting insights, learnings, and recommended next steps.
• Monitor trends in digital marketing, e-commerce, and consumer behavior.
• Participate in monthly planning alongside the marketing and commercial teams.
• Work with the creative team on testing, producing, and continuously improving ads.
• Prepare scripts and briefs for creatives: images and videos.
• Write ad copy, ensuring alignment between strategy, messaging, and performance.

Paid Traffic Analyst

Pricing Analyst

• **Responsible for relationship management and engagement of representatives**, with special focus on activating and monitoring lower-performing representatives.
• Performing the **classification of leads from Marketing** and **prospecting new representatives**.
• Direct involvement in **sales of used, pre-owned, and damaged products**.
• Conducting **product trainings** and **corporate presentations** for new representatives.
• Participation in **regular alignment and performance meetings**.
• Creating and updating **broadcast lists** to announce promotions and new launches.
• Additionally, conducting **in-person meetings with key clients** to strengthen relationships and identify new business opportunities.

CRM Analyst

Marketing Analyst – Creative

Paid Traffic Analyst

Commercial Analyst