Content Marketing Coordinator
Agora
WordPress
Senior Website Designer, WordPress
Carrot
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
WordPress
About the role
- Design and maintain website content templates and pages within WordPress and proprietary tools.
- Create reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across various lead types.
- Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members.
- Design content with empathy for customers (real estate investors) and their leads (homeowners, sellers, buyers).
- Develop content assets and messaging templates for platform-wide reuse while maintaining brand consistency and design variety.
- Implement SEO best practices and conduct keyword research to ensure strong organic search performance.
- Partner with Product teams to evolve the WordPress editing experience and provide content-focused feedback for platform improvements.
- Collaborate with Engineering to guide improvements to content defaults, styling, and theme architecture.
- Work with Customer Experience & Professional Services teams to translate customer needs into content system updates.
- Define content standards for usability, mobile responsiveness, and performance optimization across all templates.
- Monitor content performance metrics and identify optimization opportunities; test and iterate on content variations.
- Stay current with conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends.
- Document content creation processes and best practices for scalable operations.
- Work hands-on within the WordPress CMS to develop content that serves as the foundation for member websites (focus on visual systems, not custom plugins).
Requirements
- Strong verbal and written English communication skills.
- Effective communicator across Slack, Loom, async tools, and video calls.
- Strong eye for layout, hierarchy, whitespace, and modern UI/UX design.
- Experienced in building pages with visual content editors—WordPress Block Editor.
- Experience optimizing webpage content for performance: Conversion (forms and phone calls), Core Web Vitals (Pagespeed), SEO, Accessibility.
- Working knowledge of HTML & CSS.
- Experience using Figma (or similar) for design mockups and handoffs.
- Fluent in color theory and typography.
- Understands how to design with a specific audience in mind (real estate investors and their leads).
- Bonus: Experience in real estate, home services, or other trust-critical industries.
- Must be legally authorized to work in the U.S. and have a U.S. mailing address.
