Web Designer

• Design and maintain website content templates and pages within WordPress and proprietary tools.
• Create reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across various lead types.
• Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members.
• Design content with empathy for customers (real estate investors) and their leads (homeowners, sellers, buyers).
• Develop content assets and messaging templates for platform-wide reuse while maintaining brand consistency and design variety.
• Implement SEO best practices and conduct keyword research to ensure strong organic search performance.
• Partner with Product teams to evolve the WordPress editing experience and provide content-focused feedback for platform improvements.
• Collaborate with Engineering to guide improvements to content defaults, styling, and theme architecture.
• Work with Customer Experience & Professional Services teams to translate customer needs into content system updates.
• Define content standards for usability, mobile responsiveness, and performance optimization across all templates.
• Monitor content performance metrics and identify optimization opportunities; test and iterate on content variations.
• Stay current with conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends.
• Document content creation processes and best practices for scalable operations.
• Work hands-on within the WordPress CMS to develop content that serves as the foundation for member websites (focus on visual systems, not custom plugins).

Senior Website Designer, WordPress

Web Designer

Web Designer

Web Designer

Senior Web Designer – Webflow

Web Designer/Developer – WordPress, No-Code Tools