Carrot

Product Designer

• Create and maintain website content templates and pages
• Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members
• Develop reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across various lead types
• Design content with empathy for both customers (real estate investors) and their leads (homeowners, sellers, buyers)
• Develop content assets and messaging templates for platform-wide re-use while maintaining brand consistency and design variety
• Implement SEO best practices and conduct keyword research to ensure strong organic search performance
• Partner with Product teams to evolve the WordPress editing experience and provide content-focused feedback for platform improvements
• Collaborate with Engineering to guide improvements to content defaults, styling, and theme architecture
• Work with Customer Experience & Professional Services teams to translate customer needs into content system updates
• Define content standards for usability, mobile responsiveness, and performance optimization across all templates
• Monitor content performance metrics and identify optimization opportunities
• Stay current with conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends
• Test and iterate on content variations to improve member performance outcomes
• Document content creation processes and best practices for scalable operations

Product Designer, WordPress