Performance Designer – Health and Wellness
Stingray Direct
WordPress
Product Designer, WordPress
Carrot
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Create and maintain website content templates and pages
- Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members
- Develop reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across various lead types
- Design content with empathy for both customers (real estate investors) and their leads (homeowners, sellers, buyers)
- Develop content assets and messaging templates for platform-wide re-use while maintaining brand consistency and design variety
- Implement SEO best practices and conduct keyword research to ensure strong organic search performance
- Partner with Product teams to evolve the WordPress editing experience and provide content-focused feedback for platform improvements
- Collaborate with Engineering to guide improvements to content defaults, styling, and theme architecture
- Work with Customer Experience & Professional Services teams to translate customer needs into content system updates
- Define content standards for usability, mobile responsiveness, and performance optimization across all templates
- Monitor content performance metrics and identify optimization opportunities
- Stay current with conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends
- Test and iterate on content variations to improve member performance outcomes
- Document content creation processes and best practices for scalable operations
Requirements
- Strong verbal and written English communication skills, with the ability to participate in virtual meetings and communicate clearly with both internal peers and customers
- Effective communicator across Slack, Loom, async tools, and video calls.
- Strong eye for layout, hierarchy, whitespace, and modern UI/UX design.
- Experienced in building pages with visual content editors—WordPress Block Editor
- Experience optimizing webpage content for performance: Conversion (e.g. forms and phone calls) Core Web Vitals scores (Pagespeed) SEO Accessibility
- Working knowledge of HTML & CSS
- Experience using Figma (or similar) for design mockups and handoffs.
- Fluent in color theory and typography.
- Understands how to design with a specific audience in mind.
- Bonus: Experience in real estate, home services, or other trust-critical industries.
- Must be legally authorized to work in the U.S. and have a U.S. mailing address (implied by benefits).
