Carrier

Head of Marketing

Carrier

full-time

Posted on:

Location Type: Hybrid

Location: Telford • United Kingdom

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Job Level

Lead

About the role

  • Develop and execute a comprehensive marketing strategy aligned with business goals for the heating and cooling segment.
  • Lead product launches, go-to-market plans, and positioning in collaboration with product management and sales teams.
  • Oversee digital marketing, content creation, trade shows, and advertising campaigns to drive demand generation.
  • Analyse market trends, customer insights, and competitor activity to refine marketing tactics.
  • Manage and mentor a marketing team; coordinate with external agencies and partners.
  • Ensure consistent brand messaging and customer experience across all touchpoints.

Requirements

  • Strong and proven marketing leadership experience.
  • Ideally an in-depth understanding of HVAC industry trends, customer segments, and sales cycle.
  • Expertise in digital marketing, SEO/SEM, analytics, and content strategy.
  • Proficiency in marketing tools (e.g., HubSpot, Salesforce, Google Analytics)
  • Prior experience in the HVAC, building services, or industrial sector is essential.
  • Proven track record of successful marketing campaigns and team leadership.
  • Bachelor's degree in Marketing, Business, Engineering, or a related field.
  • Ability to interpret technical information and transform it into marketing collateral.
Benefits
  • Competitive base salary
  • Great bonus scheme
  • Company vehicle or cash allowance
  • 25 Days Holiday + bank holidays
  • Holiday purchase scheme
  • Company Pension
  • Career progression and development opportunities; work within a global industry-leading company.
  • Central Platform hosting employee reward and recognition initiatives and health and wellbeing resources

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingSEOSEManalyticscontent strategymarketing strategydemand generationmarket analysisproduct launchesgo-to-market plans
Soft skills
marketing leadershipteam managementmentoringcollaborationcommunicationbrand messagingcustomer experiencestrategic thinkingproblem-solvingadaptability
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Engineeringrelated field certifications