Carmoola

Creative Strategist

Carmoola

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £60,000 - £80,000 per year

About the role

  • Develop value-led messaging that connects with what our audience cares about most — bringing Carmoola’s value to life in a way that builds trust fast
  • Run a structured creative testing programme to learn what wins across channels, and scale creative that drives results
  • Lead the development of concepts, scripts, and visual direction for video, static, UGC and more, from first idea to final asset
  • Oversee ad production end-to-end: briefing editors, creators, and freelancers to bring performance creative to life, fast
  • Collaborate with designers, editors, creators and analysts to launch, learn and iterate quickly
  • Turn data into creative direction: using performance insights to shape sharper messaging, fresher ideas, and better results
  • Build our creative playbook: capturing learnings from what works (and what doesn’t) to continuously raise the bar

Requirements

  • 3-5 years experience in performance creative, brand marketing or creative strategy, ideally in a fast-growth D2C environment
  • A deep understanding of what makes people pay attention, engage and convert on Meta, TikTok, YouTube, and beyond
  • Proven ability to craft messaging, concepts and stories that drive real commercial impact.
  • A track record of shaping creative production - briefing, scripting, and managing creators and editors
  • Commercially minded — you understand how creative decisions impact CAC, ROAS, and conversion rate
  • Confidence working in ambiguity — you’re comfortable testing, learning, and building as you go
  • A bias for action and a sharp creative point of view — you bring energy, fun and creative ideas, and ownership to the table
Benefits
  • Competitive salary range of £60k–80k dependent on experience
  • Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
  • A high-impact role with room to grow: You’ll own a core part of our performance marketing engine — with the opportunity to shape how we approach creative and unlock new levels of customer acquisition.
  • A culture of trust, kindness, and ownership: We move fast, support each other, and enjoy the ride.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance creativebrand marketingcreative strategymessagingconcept developmentscriptingad productioncreative testingdata analysiscreative direction
Soft Skills
collaborationleadershipcommunicationcreativityadaptabilityproblem-solvingcommercial awarenessbias for actionownershipconfidence in ambiguity