
Senior Manager – Product Marketing, Caris ChromoSeq
Caris Life Sciences
full-time
Posted on:
Location Type: Remote
Location: Utah • United States
Visit company websiteExplore more
Job Level
About the role
- Lead development and execution of the integrated marketing plan for ChromoSeq in alignment with portfolio strategy and commercial objectives.
- Support annual marketing planning, budget input, and campaign prioritization.
- Conduct market, customer, and competitive analyses to identify growth opportunities and inform positioning strategies.
- Translate market insights into actionable campaigns and targeted initiatives.
- Develop clinically accurate, differentiated messaging that supports ChromoSeq positioning within myeloid malignancy diagnostics.
- Ensure consistency of messaging across campaigns, sales materials, digital content, and conference presence.
- Oversee development of marketing collateral, including sales tools, brochures, white papers, digital content, website updates, and promotional materials.
- Partner with Medical Affairs to ensure scientific accuracy and regulatory alignment.
- Support identification and engagement of key opinion leaders in hematology and oncology in collaboration with Medical Affairs.
- Assist in planning advisory boards, educational programs, and scientific exchange initiatives.
- Partner with Sales Leadership to develop training materials, messaging guides, and campaign tools to enhance field effectiveness.
- Provide ongoing updates to commercial teams on product positioning and competitive landscape insights.
- Track campaign performance, adoption metrics, and customer engagement indicators.
- Analyze data to refine targeting, messaging, and tactical deployment.
- Provide regular reporting and recommendations to marketing and commercial leadership.
Requirements
- Bachelor's degree in Marketing, Life Sciences, or related field.
- 5+ years of marketing experience in the life sciences industry, with 2-4 years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory-developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Track record of KOL relationship development and advocacy program execution.
- Strong project management and cross-functional leadership skills in a fast-paced environment.
- Proficient in Microsoft Office Suite, specifically Word, Excel, Outlook, and general working knowledge of Internet for business use.
- Advanced degree (MBA, MS, or PhD) preferred.
Benefits
- Training
- Periodic travel and some evenings, weekends and/or holidays.
- Periodically scheduled on-call may require after-hours response for technical emergencies not explicitly related to assigned job responsibilities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing planningmarket analysiscompetitive analysiscampaign developmentmessaging developmentdata analysisproject managementadvocacy program executionlaboratory-developed tests (LDTs)oncology diagnostics
Soft Skills
leadershipcommunicationcross-functional collaborationrelationship developmentstrategic thinkingadaptabilityproblem-solvingattention to detailcreativityorganizational skills
Certifications
Bachelor's degree in MarketingBachelor's degree in Life SciencesMBAMSPhD