Cariloha, Inc.

Content Marketing Manager

• Own and evolve Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms
• Build and manage a forward-thinking, consistent content calendar
• Define content cadence, production priorities, and platform-specific strategies
• Align social content with campaigns, product launches, and key business initiatives
• Identify opportunities to grow audience, increase engagement, and drive revenue
• Own content performance, including engagement, virality, and conversion
• Lead content amplification strategy, including boosting and alignment with paid media
• Define content pillars and shape Cariloha’s social voice and visual identity
• Lead creative development from concept through execution
• Review and approve all social content prior to publishing
• Ensure a cohesive, elevated, and on-brand presence across platforms
• Build and scale a high-performing creator and UGC ecosystem
• Partner with influencers and creators to expand reach and content volume
• Integrate creator content into broader brand storytelling
• Identify winning formats and double down on high-performing content
• Lead TikTok Shop and live commerce strategy, including recurring live events
• Track, analyze, and report on performance across social platforms and competitors
• Deliver clear weekly and monthly performance insights
• Identify trends, opportunities, and gaps
• Translate insights into actionable optimizations across content and strategy
• Identify and execute brand partnerships, giveaways, and collaborations
• Develop creative concepts that drive reach, engagement, and follower growth
• Manage partner relationships, timelines, and execution
• Measure performance and refine future initiatives
• Own strategy and execution for long-form YouTube content
• Develop scalable series, formats, and storytelling that build brand affinity
• Leverage long-form content for product education and deeper engagement
• Collaborate cross-functionally to bring content to life
• Continuously refine strategy based on performance
• Lead end-to-end production for social content, from concept through final delivery
• Operate as a hands-on producer/director across shoots and live environments
• Develop scalable content formats and live show structures
• Direct on-camera talent to maximize engagement and conversion
• Ensure all content meets high creative and brand standards
• Repurpose content across platforms to maximize reach and efficiency
• Build, mentor, and lead a high-performing social and content team
• Manage external creators, freelancers, agencies and production partners as needed
• Foster a fast-moving, test-and-learn content culture

Director of Social Commerce, Content