Cariloha, Inc.

Director of Social Commerce, Content

Cariloha, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Salt Lake City • Utah • United States

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Job Level

Lead

About the role

  • Own and evolve Cariloha’s organic social strategy across TikTok, Instagram, YouTube, and emerging platforms
  • Build and manage a forward-thinking, consistent content calendar
  • Define content cadence, production priorities, and platform-specific strategies
  • Align social content with campaigns, product launches, and key business initiatives
  • Identify opportunities to grow audience, increase engagement, and drive revenue
  • Own content performance, including engagement, virality, and conversion
  • Lead content amplification strategy, including boosting and alignment with paid media
  • Define content pillars and shape Cariloha’s social voice and visual identity
  • Lead creative development from concept through execution
  • Review and approve all social content prior to publishing
  • Ensure a cohesive, elevated, and on-brand presence across platforms
  • Build and scale a high-performing creator and UGC ecosystem
  • Partner with influencers and creators to expand reach and content volume
  • Integrate creator content into broader brand storytelling
  • Identify winning formats and double down on high-performing content
  • Lead TikTok Shop and live commerce strategy, including recurring live events
  • Track, analyze, and report on performance across social platforms and competitors
  • Deliver clear weekly and monthly performance insights
  • Identify trends, opportunities, and gaps
  • Translate insights into actionable optimizations across content and strategy
  • Identify and execute brand partnerships, giveaways, and collaborations
  • Develop creative concepts that drive reach, engagement, and follower growth
  • Manage partner relationships, timelines, and execution
  • Measure performance and refine future initiatives
  • Own strategy and execution for long-form YouTube content
  • Develop scalable series, formats, and storytelling that build brand affinity
  • Leverage long-form content for product education and deeper engagement
  • Collaborate cross-functionally to bring content to life
  • Continuously refine strategy based on performance
  • Lead end-to-end production for social content, from concept through final delivery
  • Operate as a hands-on producer/director across shoots and live environments
  • Develop scalable content formats and live show structures
  • Direct on-camera talent to maximize engagement and conversion
  • Ensure all content meets high creative and brand standards
  • Repurpose content across platforms to maximize reach and efficiency
  • Build, mentor, and lead a high-performing social and content team
  • Manage external creators, freelancers, agencies and production partners as needed
  • Foster a fast-moving, test-and-learn content culture

Requirements

  • 5+ years of experience in social media, content creation, and video production
  • Proven track record of growing and managing high-performing social channels
  • Strong photography, videography, and editing skills (lighting, audio, post-production)
  • Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
  • Experience with live content or live commerce
  • Deep understanding of social trends, algorithms, and audience behavior
  • Ability to balance creative instinct with data-driven decision-making
  • Experience working with creators and integrating UGC into brand ecosystems
  • Strong organizational and project management skills
  • Confident directing talent and providing creative feedback
  • Self-starter with a strong sense of ownership and bias for action
  • Experience managing social, creator, or content teams is a plus
  • Proficiency in tools including Adobe Creative Suite, Canva, CapCut, and similar platforms
Benefits
  • Medical, dental, vision, and life insurance
  • 401(k) with company match
  • Paid time off (PTO)
  • Flexible work schedule
  • Gym membership options
  • Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
  • Generous employee product discounts and annual product giveaways
  • Company events, catered meals, and a fully stocked kitchen
  • Annual one-on-one financial consulting
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social mediacontent creationvideo productionphotographyvideographyeditinglive commercedata-driven decision-makingUGC integrationproject management
Soft Skills
creative instinctorganizational skillsleadershipcommunicationself-starterownershipcollaborationcreative feedbackmentoringadaptability