Senior Manager, Creator & Brand Partnerships

Cariloha, Inc.

Senior Manager for Creator & Brand Partnerships at Cariloha developing creator ecosystems and brand collaborations for sustainable lifestyle products. Building a high-performing creator network with strategic partnerships.

Posted 5/1/2026full-timeSandy • Utah • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Build and scale a best-in-class affiliate and creator network (influencers, publishers, ambassadors, and emerging creators)
Recruit high-potential creators with strong conversion and content upside—not just reach
Develop tiered programs (affiliate, ambassador, creator-in-residence, etc.)
Turn creators into long-term brand partners vs. one-off posts
Build a repeatable system for sourcing, onboarding, and activating creators at scale
Identify and execute high-impact brand collaborations (beauty, wellness, travel, lifestyle, hospitality, etc.)
Develop partnerships that generate revenue, earned media, and viral/social moments
Lead end-to-end deal flow: sourcing, pitching, negotiation, execution
Build relationships with organizations to create meaningful campaigns
Build a scalable UGC engine that feeds paid and organic channels
Source, brief, and direct creators for high-converting content
Partner closely with paid media to launch and scale whitelisted ads
Identify winning creative and iterate quickly, establishing repeatable viral content formats across TikTok, Reels, and Shorts
Lead partnership campaigns with aligned organizations, creating integrated campaigns that combine creators, content, paid media, and brand storytelling
Ensure campaigns deliver both brand equity and measurable business results
Support and help scale TikTok Lives and social commerce initiatives
Collaborate on production shoots, creator trips, and content days
Help concept, cast, and execute high-performing live and shoppable content, staying hands-on in execution
Partner closely with creative, paid media, e-commerce, and product/marketing to shape campaign briefs and ensure creators are integrated from the start

Requirements

What you’ll need

5+ years in creator partnerships, influencer marketing, brand collaborations, or creator commerce
Proven track record of building creator ecosystems or affiliate programs that drive revenue
Strong network of creators, agencies, and brand contacts
Deep understanding of what drives culture, virality, and consumer behavior today
Experience with UGC pipelines, whitelisting, and paid social creative
Comfortable being both strategic and highly hands-on
Strong negotiator with experience structuring partnership deals
Experience with TikTok, Instagram, YouTube, and emerging platforms
Highly organized, fast-moving, and execution-focused
Available to travel 30-40% of the time
Bonus Points: Experience with TikTok Shop or live commerce, Background in DTC, beauty, wellness, or lifestyle brands, Experience launching collabs or limited-edition product partnerships

Benefits

Comp & perks

Medical, dental, vision, and life insurance
401(k) with company match
Paid time off (PTO)
Flexible work schedule and telecommuting opportunities
Gym membership options
Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
Generous employee product discounts and annual product giveaways
Company events, catered meals, and a fully stocked kitchen
Annual one-on-one financial consulting

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

creator partnershipsinfluencer marketingbrand collaborationscreator commerceUGC pipelineswhitelistingpaid social creativenegotiationcampaign executioncontent creation

Soft Skills

strategic thinkinghands-on executionstrong negotiationorganizational skillsfast-movingexecution-focusedrelationship buildingcollaborationcreativityadaptability