CareQuest Institute for Oral Health

SEO Marketing

• Develop and execute a comprehensive content strategy aligned with brand and business goals.
• Create and manage content calendar; oversee creation, editing, and publishing across web platforms.
• Collaborate with internal stakeholders and subject matter experts to ensure content accuracy and compliance.
• Work with CX team to develop audience segmentation strategies and personalize content based on user behavior and preferences.
• Implement and manage content governance workflows including version control, approval processes, and compliance tracking.
• Conduct keyword research, competitive analysis, and SEO audits to identify opportunities for growth.
• Optimize on-page elements including metadata, headers, internal linking, and content structure.
• Monitor and improve site performance, page speed, and mobile usability in collaboration with web developers.
• Stay current with SEO tools, algorithm updates, AI advancements, and industry best practices; integrate into SEO workflows.
• Conduct content audits to identify outdated or underperforming pages and execute pruning or historical optimization.
• Track and report on key SEO and content performance metrics using tools like Google Analytics and Google Search Console.
• Provide actionable insights and recommendations to improve organic visibility, engagement, and traffic forecasts.
• Apply A/B testing, CRO techniques, and attribution modeling to understand SEO’s impact across the customer journey.
• Coordinate with marketing, product, compliance, and IT teams and with external vendors or agencies for technical or content enhancements.
• Ensure content adheres to regulatory and ethical standards as required by Delta Dental of Massachusetts.

Web Content and SEO Manager

Underwriter

• The Underwriting Director leads and manages a team of underwriters, overseeing the underwriting process to ensure accurate risk assessment, compliance with company policies and industry regulations, and the achievement of profitability goals.
• Oversees new business pricing, renewals, and related reporting and analysis for all products and business segments.
• Supports development and execution of strategic plans in support of department and company goals.
• Manages the pricing and financial risk to meet defined gross margin goals and membership growth objectives.
• JOB DUTIES AND RESPONSIBILITIES: Strategic Planning and Execution; Pricing and Risk Management; Team Leadership and Development; Operational Efficiency and Underwriting Data Management; Annual Filings, Underwriting Reserves, Reporting and Analysis; Relationship Management.
• Build and maintain relationships with internal departments and external partners including regulators, brokers, and customers ensuring effective communication and collaboration. (From requisition description)
• Work closely with Directors of Sales, and Director of Client Experience to ensure renewal of group clients, achievement of sales goals, and overall loss ratio management.
• Collaborate with Sales, Marketing and core internal departments in support of RFP/RFI’s for prospects and existing clients.
• Represent the underwriting department at internal and external forums.
• The statements emphasize compliance, strategic planning, and cross-functional collaboration across the organization.

Web Content and SEO Manager

Director, Underwriting