CareMessage

Growth Marketing

• Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
• Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
• Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
• Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.
• Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
• Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
• Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
• Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
• Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.
• Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.
• Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.
• Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

Growth Marketing Lead – Contractor, Fractional

Account Manager

• Own CareMessage’s growth-enabling partnership portfolio across partner type, strategic objective, business-line impact, operating model, economics, risk, owner, and next step.
• Operationalize the Partnerships Playbook, including partner taxonomy, selection principles, gating model, partnership briefs, decision rights, QBRs, scorecards, and sunset criteria.
• Manage a regular partnership operating rhythm that makes partner health, risk, economics, customer impact, product commitments, and next steps inspectable by the CRO and KFL team.
• Source, evaluate, develop, negotiate, and manage partnerships that can create market access, partner-sourced pipeline, partner-led ARR, referrals, co-sell opportunities, sponsored programs, customer expansion, or other measurable growth outcomes.
• Partner with Sales Leads to convert partner relationships into qualified opportunities, account mapping, co-sell motions, referrals, and partner-enabled customer conversations.

Strategic Partnerships Director

Chief Operating Officer

• Serve as a full member of the Executive Team and a strategic thought partner to the CEO in enterprise planning, decision-making, and organizational performance.
• Help shape CareMessage’s multi-year organizational strategy, not only execute it; bring an operating point of view that informs where the organization is headed.
• Act as the connective tissue between the Executive Team and our Key Functional Leaders, translating strategy into execution and surfacing tradeoffs clearly.
• Drive alignment across functional leaders so the organization executes as one team with shared priorities, not siloed functions competing for resources.
• Make and own difficult operational decisions; know when to push and when to yield.
• Own the operating plan; ensure functional priorities are resourced, sequenced, and connected to company OKRs.
• Translate enterprise strategy into a clear operating rhythm with defined priorities, ownership, and cadence.
• Establish disciplined execution practices that reinforce accountability and follow-through across functions.
• Own compliance and risk; ensure the organization meets applicable laws, regulations, and internal policies.
• Frame enterprise risks, tradeoffs, and sequencing decisions to support effective CEO and Board oversight.
• Coach functional leaders to build high-performing teams that produce more together than the sum of their parts.
• Partner with Finance on budget performance, resource allocation, forecasting, and long-term operating sustainability.