Growth Marketing Lead – Contractor, Fractional

CareMessage

Fractional Growth Marketing Lead focused on B2B demand generation in healthcare SaaS. Joining CareMessage to improve health equity for low-income populations across the United States.

Posted 7/1/2026contractRemote • 🇺🇸 United StatesSenior💰 $100 per hourWebsite

About the role

Key responsibilities & impact

Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.
Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.
Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.
Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.
Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

Requirements

What you’ll need

8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.
Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations.
Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.
Nice-to-have Experiences:
Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations
Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.
Experience managing paid-media, web, creative, or demand-generation agencies and contractors.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account CareMessage Website LinkedIn All Job Openings 51 - 200 employees Founded 2012 🤝 Non-profit ⚕️ Healthcare Insurance 🤖 Artificial Intelligence 💰 $250k Grant on 2020-07 Non-profit
Healthcare Insurance
Artificial Intelligence CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. The organization partners with safety-net organizations to increase access to care, improve clinical outcomes, and address social determinants of health through its data-powered patient engagement solutions. Using precision messaging and AI-backed platforms, CareMessage focuses on advancing health equity for underserved communities, working with federally qualified health centers, free and charitable clinics, tribal health organizations, and primary care associations. The platform supports healthcare providers by increasing operational effectiveness and automating patient communications, facilitating better engagement with patients, and helping healthcare organizations succeed in value-based care models. Growth Marketing Lead – Contractor, Fractional Job not on LinkedIn 🔥 12 minutes ago 🇺🇸 United States – Remote 💵 $100 / hour ⏳ Contract/Temporary 🟠 Senior 📈 Growth Marketing Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Translate CareMessage’s ARR, pipeline, and market-development goals into a focused multichannel growth plan with clear targets, channel priorities, budget assumptions, and performance measures.
Impact marketing-sourced and marketing-influenced pipeline goals in partnership with Sales, RevOps, Strategic Partnerships, and executive leadership.
Build a quarterly growth calendar that integrates campaigns, product priorities, partner activity, conferences, webinars, executive thought leadership, and market-specific motions.
Identify, test, and scale the channels most likely to produce qualified demand across Core, emerging, and strategic markets.
Develop and optimize programs across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content-led demand, and account-based marketing.
Establish a disciplined experimentation process with clear hypotheses, audiences, budgets, success criteria, and decisions to scale, revise, or stop.
Build audience and segment strategies that reflect differences across FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.
Own the strategy for CareMessage’s website journey, conversion paths, landing pages, forms, calls to action, and campaign destinations.
Use analytics, customer research, user behavior, and conversion testing to identify and remove friction across the buyer journey.
Partner with Strategic Partnerships Director to create co-marketing and demand-generation programs with PCAs, HCCNs, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.
Define and maintain the growth-marketing measurement framework, including channel performance, funnel conversion, lead quality, pipeline contribution, customer acquisition cost, and ROI.
Use AI and automation to increase research speed, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis. 🎯 Requirements
8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing.
Demonstrated ownership of qualified pipeline and revenue outcomes—not only campaign activity, website traffic, or lead volume.
Experience building and optimizing integrated programs across several of the following: paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content-led demand.
Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement.
Experience improving website journeys, landing-page conversion, messaging, forms, and calls to action through structured testing and analysis.
Strong cross-functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority.
Strong executive communication, structured thinking, and judgment about where to invest limited time and resources.
Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex and highly regulated B2B market.
Strong executive presence, written communication, and structured thinking; able to influence without authority and produce clear plans and executive-ready recommendations.
Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact.
Experience working successfully with clients who have small or resource-constrained Growth organization where prioritization is essential.
Nice-to-have Experiences:
Experience marketing to FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety-net healthcare organizations
Experience marketing products that involve EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity.
Experience managing paid-media, web, creative, or demand-generation agencies and contractors. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Growth Marketing Manager – 3 Month Contract 🕒 2 days ago Limble CMMS 51 - 200 ☁️ SaaS 🏢 Enterprise ⚡ Productivity Website LinkedIn All Job Openings Growth Marketing Manager managing email marketing operations and automation for Limble during maternity leave coverage period. Focused on promotional campaign execution and optimization. 🇺🇸 United States – Remote 💵 $75 - $95 / hour 💰 $16M Venture Round on 2022-09 ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Growth Partner – Commission Only 🕒 June 24 Breeze Designs Unlimited, LLC 1 - 10 🏠 Real Estate Website LinkedIn All Job Openings Growth Partner generating leads for local businesses through proactive outreach and relationship building. Seeking entrepreneurial individuals to help companies grow with innovative marketing strategies. 🇺🇸 United States – Remote 💵 $45k - $100k / year ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Growth Marketing Executive Growth Partner 🕒 June 23 The Lighthouse 1 - 10 🤝 B2B Website LinkedIn All Job Openings Executive Growth Partner leading global business models in personal development and leadership. Engaging professionals towards time freedom and financial rewards with flexible work opportunities. 🇺🇸 United States – Remote ⏳ Contract/Temporary 🟠 Senior 🔴 Lead 📈 Growth Marketing Leadership – Personal Growth Consultant 🕒 June 21 Ignite An Amazing Lifestyle - Barbara Kowk Success And Empowerment 1 - 10 ☁️ SaaS 🛍️ eCommerce 👥 B2C Website LinkedIn All Job Openings Leadership & Personal Growth Consultant supporting personal growth and development in a flexible, remote environment. Engaging with individuals in a structured leadership development framework online. 🇺🇸 United States – Remote 💵 $120k / year ⏳ Contract/Temporary 🟠 Senior 📈 Growth Marketing Pediatrician Growth Consultant 🕒 June 20 UCSF Pediatrics 1001 - 5000 ⚕️ Healthcare Insurance 📚 Education 💊 Pharmaceuticals Website LinkedIn All Job Openings Pediatrician consultant assisting with the launch of behavioral health services in Arizona. Role includes payer enrollment and credentialing responsibilities. 🇺🇸 United States – Remote 💵 $100 / hour ⏳ Contract/Temporary 🟡 Mid-level 🟠 Senior 📈 Growth Marketing View More Growth Marketing Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

Performance MarketingIntegrated MarketingSEO/AEOEmail MarketingAccount-Based MarketingContent-Led DemandCampaign MeasurementLead ScoringFunnel ReportingAnalytics

Soft Skills

Executive CommunicationStructured ThinkingInfluencing Without AuthorityJudgmentCollaboration