Career Group

Performance Marketing

• Be the expert and owner of social and search performance channels (Meta, Google, Linkedin, Snapchat, Tiktok)
• Optimize social & search campaign goals, strategies and budgets to maximise output as defined from time to time (leads, value, applications, decrease churn etc.)
• Fix data quality issues related to conversion events
• Discuss with analyst, developers and creatives about how to programmatically improve ad assets, landing pages and post-conversion experiences
• Be an integral part in improving the agentic marketing platform employed by the company

Performance Marketer

Product Marketing

• Define product positioning and messaging
• Develop clear, compelling positioning and messaging for products, features, and use cases
• Build strategies and campaigns that increase feature discovery, understanding, and adoption
• Partner closely with Customer Success and Product teams to improve adoption journeys and customer education
• Collaborate across teams to bring positioning and launches to life in compelling ways

Product Marketing Manager

Marketing

• Help strengthen the connection between marketing and sales
• Drive pipeline growth across strategic accounts and markets
• Develop and execute the strategy for pipeline growth across markets and segments
• Partner closely with sales leadership on pipeline priorities and GTM initiatives
• Build scalable programs that generate demand
• Drive account-based marketing initiatives for target accounts
• Lead field marketing initiatives including executive events and webinars
• Partner closely with the Performance Marketing team to scale demand generation efforts
• Measure KPIs tied to pipeline generation and opportunity creation
• Manage and support a team of marketing experts across markets

Performance Marketer

Product Marketing Manager

Senior Marketing Manager