CAPULET Jewelry

Ecommerce

• Full responsibility for the digital growth of CAPULET Jewelry
• This role combines shop optimization, performance marketing and conversion rate improvement
• Goal: scale the Shopify store using data-driven approaches and increase revenue measurably
• Planning, execution and scaling of Meta and Google Ads campaigns
• Retargeting, lookalike audiences, Dynamic Product Ads
• Tracking, UTM parameters, Conversion API, pixel events
• Budget management & ROAS optimization
• GA4, Google Tag Manager, Klaviyo, Shopify Analytics
• Dashboard creation and data interpretation
• Klaviyo flows (Abandoned Cart, Browse, Post-Purchase)
• Segmentation, automation, lifecycle marketing

E‑Commerce and Growth Manager – Shopify, Performance Marketing

• Full responsibility for the digital growth of CAPULET Jewelry
• Combine shop optimization, performance marketing and conversion uplift
• Scale the Shopify store based on data and drive measurable revenue growth
• Plan, implement and scale Meta and Google Ads campaigns
• Retargeting, lookalike audiences, Dynamic Product Ads
• Tracking, UTM parameters, Conversion API, pixel events
• Budget management & ROAS optimization
• Dashboard creation and data interpretation
• Customer journey & funnel analysis

E‑Commerce and Growth Manager – Shopify, Performance Marketing

E-Commerce & Growth Manager – Shopify, Performance Marketing