CaptivateIQ

Marketing Operations Manager

CaptivateIQ

full-time

Posted on:

Location Type: Hybrid

Location: Austin • North Carolina • Tennessee • United States

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Salary

💰 $90,000 - $125,000 per year

About the role

  • Own and optimize our marketing technology stack (HubSpot, Salesforce, Outreach, and other related tools) to ensure seamless integration and accurate data flow.
  • Partner with RevOps to improve workflows between marketing and sales.
  • Build and maintain dashboards that track pipeline generation, funnel health, and program/campaign performance.
  • Analyze campaign performance and share actionable insights to guide the Demand Generation team.
  • Partner with the broader GTM team to design, operationalize, and scale our ABM motion, driving alignment across Marketing, Sales, and Customer Success.
  • Leverage fit, intent, and engagement data to identify target accounts and orchestrate personalized, multi-channel campaigns.
  • Manage lead scoring, routing, and nurturing to maximize conversion and sales handoff efficiency.
  • Develop scalable campaign processes, documentation, and SLAs that create consistency across the team.
  • Help DG QA programs and campaigns they execute on.
  • Coordinate tracking, tagging, and reporting to ensure end-to-end visibility of these programs and campaigns.
  • Build for scale rather than "band-aids," acting as a trainer to empower the broader team.

Requirements

  • 3-5 years of hands-on experience in Marketing Operations, ideally in Enterprise B2B SaaS.
  • Deep expertise in HubSpot and Salesforce; HubSpot certifications are a plus.
  • Experience designing and supporting ABM programs that bridge marketing and sales.
  • Solid understanding of lead management, marketing funnel metrics, and attribution.
  • Familiarity with intent data platforms and multi-touch attribution models.
  • Proven ability to design and scale processes across global marketing teams.
  • Excellent communicator who can translate data into business narratives.
  • Self-starter who thrives in fast-paced, collaborative, and remote environments.
Benefits
  • Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
  • Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
  • Annual Stipends: Dedicated funds for your professional development and caretaking needs.
  • Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
  • Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
  • Premium Tools: The latest Apple hardware to empower you to do your best work.
  • Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Marketing OperationsABM programsLead managementMarketing funnel metricsAttributionCampaign performance analysisData flow optimizationDashboard buildingProcess designMulti-touch attribution models
Soft Skills
Excellent communicatorSelf-starterCollaborativeAbility to translate data into business narrativesFast-paced adaptabilityTeam empowermentAnalytical thinkingActionable insights sharingWorkflow improvementTraining
Certifications
HubSpot certifications