Capital One

Senior Manager, Brand and Product Marketing

Capital One

full-time

Posted on:

Location Type: Office

Location: New York City • New York • Virginia • United States

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Salary

💰 $177,700 - $221,200 per year

Job Level

Senior

About the role

  • Build awareness and consideration of digital payments products through upper-funnel paid, owned, and earned strategies
  • Develop and oversee the execution of integrated campaign strategy and overarching messaging
  • Develop and oversee editorial strategy across PR, social media, influencers, and sponsored content in partnership with enterprise brand and PR teams
  • Develop co-marketing opportunities leveraging other Capital One brand assets (such as sponsorships, Cafés, branches, arenas, and lounges)
  • Develop and execute paid media campaigns, improve targeting of existing channels and test into new channels
  • Develop and execute appropriate measurement frameworks to gauge impact and optimize future campaigns
  • Conduct primary and secondary audience research to understand our customer-base and inform our marketing strategies
  • Deeply understand the product strategy and our target audience, and develop portfolio-level messaging and content to uplevel our storytelling and help Capital One show up as a thought leader in the digital payments space

Requirements

  • Bachelor’s degree or Military Experience
  • At least 7 years experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
  • At least 2 years of experience managing stakeholder relationships
  • At least 5 years of experience in planning, executing and analyzing marketing programs
  • Product Marketing experience at a tech company, ideally marketing B2C or B2B2C products
  • Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear messaging for both consumer and business audiences
  • Highly collaborative working style with the proven ability to influence cross-functional stakeholders and drive organizational alignment without formal reporting authority
Benefits
  • Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being
  • Performance-based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital paymentsbrand strategyproduct marketingcampaign executionaudience researchmeasurement frameworksmarketing programs analysisintegrated campaign strategycontent developmenttarget audience messaging
Soft Skills
written communicationverbal communicationcollaborationinfluenceorganizational alignmentstakeholder managementstorytellingstrategic thinkingcross-functional teamworkrelationship management
Certifications
Bachelor's degreeMilitary Experience