Manager, Mainstreet Product Marketing
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: McLean • New York • Virginia • United States
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Salary
💰 $151,900 - $173,400 per year
About the role
- Drive product marketing strategy for application experiences & card products
- Curate acquisitions experiences that meet everyday consumer needs
- Translate audience insights into marketing optimizations
- Collaborate with partners to launch new tactics
- Manage product positioning for credit cards & applications
- Develop acquisition journeys for customers
- Partner with cross-functional teams including business, creative, legal, and operations
- Write clear and concise creative briefs, test documents, and strategies
Requirements
- Bachelor’s Degree or Military Experience
- At least 5 years of experience in product marketing or multi-channel digital marketing
- At least 5 years of experience developing marketing test frameworks, driving optimization plans and strategy
- At least 5 years of experience managing marketing intent, partnering with creative and channel teams, and developing strategies and briefs
- Masters degree in Marketing, Business or Communications (preferred)
- At least 3 years of experience in marketing for financial services or another highly regulated industry (preferred)
- At least 3 years of experience working with cross-functional teams in a matrixed environment (preferred)
- At least 2 years of experience working with marketing tech platforms, including data management platforms and/or customer relationship management systems (preferred)
- At least 2 years of formal or informal management experience (preferred)
Benefits
- Performance based incentive compensation
- Cash bonuses and/or long term incentives
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmulti-channel digital marketingmarketing test frameworksoptimization plansmarketing strategycreative briefstest documentsacquisition journeysproduct positioning
Soft Skills
collaborationcommunicationstrategic thinkingcreativityorganizational skillsleadership
Certifications
Bachelor’s DegreeMasters degree in MarketingMasters degree in BusinessMasters degree in Communications