Principal Associate, B2C Product Marketing – Brand
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: Richmond • New York • Virginia • United States
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Salary
💰 $120,800 - $150,500 per year
About the role
- Develop and execute best-in-class marketing campaigns for digital payments tools
- Collaborate with product teams for product positioning and messaging strategy
- Manage the process from ideation to production for marketing assets
- Execute campaigns across various channels including email, SEO, and social media
- Optimize campaigns based on performance data and insights
- Communicate learnings and successes effectively to stakeholders
Requirements
- Bachelor’s degree or military experience
- At least 3 years of experience in a product marketing role
- At least 3 years of experience in planning, executing, analyzing, and optimizing multi-channel marketing programs
- At least 2 years of experience working in B2C tech or FinTech (preferred)
- At least 2 years of experience in Brand strategy (preferred)
- At least 3 years of experience managing creative processes and working with creative teams (preferred)
- Experience launching new products and corresponding systems and processes (preferred)
- Exceptional written and verbal communication skills
- Exceptional analytical and problem solving skills
Benefits
- performance based incentive compensation including cash bonuses and/or long term incentives (LTI)
- comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingcampaign managementSEOemail marketingsocial media marketingdata analysisproduct positioningmessaging strategybrand strategymulti-channel marketing
Soft skills
communicationanalytical skillsproblem solvingcollaborationcreativitystakeholder managementprocess managementteamworkstrategic thinkingadaptability