Capital One

Marketing Manager – SEO, GEO, Business Cards, Payments

Capital One

full-time

Posted on:

Location Type: Office

Location: McLean • New York • Virginia • United States

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Salary

💰 $151,900 - $173,400 per year

About the role

  • Implement on-page, technical, and content optimizations on owned and third-party websites to support SEO and GEO strategies
  • Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices
  • Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
  • Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
  • Assist in preparing performance reports and dashboards, highlighting business-relevant progress and opportunities to be shared with partners and stakeholders
  • Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
  • Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
  • Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need
  • Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content

Requirements

  • Bachelor’s degree or Military experience
  • At least 6 years of digital or marketing work experience
  • At least 4 years of experience in SEO or SEM or content marketing
  • At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console
  • At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)
  • At least 3 years of experience in financial services or highly-regulated marketing industry (Preferred)
  • At least 3 years of experience in Brand Strategy (Preferred)
Benefits
  • Performance based incentive compensation
  • cash bonus(es)
  • long term incentives (LTI)
  • comprehensive health benefits
  • financial benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOGEO strategiessite crawlabilityschema markuppage speed optimizationkeyword integrationAI discoverability enhancementsperformance reportingKPI trackingcontent optimization
Soft skills
collaborationcommunicationadaptabilitystrategic thinkinggovernance management