Senior Digital Marketing Associate – SEO Lead
Capital One
full-time
Posted on:
Location Type: Hybrid
Location: Nottingham • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Take ownership of our organic Search Channels, using data, technology and insight to increase visibility and conversion in these channels
- Design and oversee a holistic SEO roadmap with our external SEO agency that integrates on-page, off-page, and technical initiatives.
- Collaborate with senior leadership to ensure SEO efforts directly support commercial and overall brand objectives.
- Continiously explore opportunities to improve SEO - including identifying ways to improve the quality and structure of site content, create effective new site content, and build the reputation of our brand and site across the web
- Develop our Keyword strategies, using market research to assess opportunities and ensuring strategy aligns with business goals
- Own the relationship with our external SEO agency: work collaboratively with them, and internal Design, Engineering and delivery teams, to deliver SEO best practices, align on strategy, prioritize initiatives and efforts align with business objectives.
- Maintain centralised oversight to the SEO agenda, and drive delivery - including managing delivery risks, resolving blockers and assessing opportunities to streamline workflows
- Monitor metrics to analyse SEO health and proactively identify opportunities, trends and actionable insights, which you’ll report to marketing and the wider business
- Assess and explore the journeys of customers engaging in organic Search channels, working with Design and the wider marketing team to ensure we deliver great end-to-end customer experiences
- Collaborate with the team’s GEO lead to optimise our site’s technical structure, increase AI search visibility and stay informed of emerging AI search trends - ensuring that SEO strategy reflects the needs of AI Search Channels
- Collaborate with the team’s Adtech lead to strategically evolve our Search data, technology and infrastructure: identify improvements that will enable us to remain at the cutting edge of digital marketing
- Oversee advanced technical implementations such as Core Web Vitals, schema markup, site architecture, and crawl efficiency
- Maximise value from existing SEO tools and proactively Identify, evaluate and onboard new tools to accelerate SEO growth
- You will oversee SEO performance tracking, utilising advanced metrics to align organic growth with business revenue goals
Requirements
- You’ll have good experience managing SEO activity, including managing on-site and off-site content, and keyword analysis
- You’ll have experience utilising advanced metrics to monitor SEO health and commercial impacts
- You’ll understand what makes good quality content and customer experiences, and be able to constructively assess examples of these
- You’ll have good judgement: you’ll be able to assess risks and opportunities, and balance trade offs, to identify the smartest path to our goals
- You’ll have strong reasoning skills, and - whether demonstrated through academic or professional experience - you’ll be at ease with numbers and data, and enjoy solving problems with these components
- You’ll have experience in a high-growth organization, where you were accountable for KPIs
- You’ll be familiar with market leading and new SEO tools like SEMrush.
Benefits
- Immediate access to our core benefits including pension scheme
- Bonus
- Generous holiday entitlement
- Private medical insurance
- Flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave
- Open-plan workspaces and accessible facilities designed to inspire and support you
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOkeyword analysison-page SEOoff-page SEOtechnical SEOCore Web Vitalsschema markupsite architecturecrawl efficiencySEO performance tracking
Soft skills
collaborationjudgmentreasoningproblem-solvingcommunicationleadershiporganizational skillsdata analysisstrategic thinkingcustomer experience assessment