Capital One

Senior Digital Marketing Associate – AEO, GEO, AI Search Lead

Capital One

full-time

Posted on:

Location Type: Hybrid

Location: Nottingham • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Take ownership of AI insight and strategy within Search - driving visibility of our brand within AI / Generative Search channels, understanding AI market trends, and exploring opportunities to use AI to enhance Search strategy
  • Collaborate with the team’s SEO lead to ensure our SEO strategy supports GEO - i.e is effective for AI / Generative Search visibility
  • Oversee our site structure, AI-specific technical files, metadata and schemas, making sure that content is machine readable - including to LLMs / Generative Search Engines
  • Build Off-Site Authority by managing the brand’s reputation on "source" platforms that AI models favor and collaborating closely with the PR team
  • Design advanced prompts to simulate user intent clusters and audit existing content for AI readability
  • Explore additional opportunities to improve GEO and develop a roadmap for a GEO agenda, prioritizing between initiatives and working with internal stakeholders to align on a delivery plan
  • Advance monitoring of the brand’s performance in AI Search channels, and the use of AI in the Search landscape - identify trends and actionable insights, and surfacing these to the team and wider business through regular reporting
  • Play a key role in our AI Marketing working group: continuously assess evolving AI market dynamics and scope opportunities to use AI, and other leading technologies, to enhance our customer experiences, or support marketing strategy delivery
  • Understand the customer journey inside AI chats, including how to optimise the experience and deliver business growth
  • Collaborate with the team’s Adtech lead to ensure our Search data infrastructure supports our AI strategy
  • Collaborate with Product and Engineering to ensure APIs and content delivery systems are AI-crawlable

Requirements

  • Good experience in SEO, including in optimising technical site structure.
  • Understanding key dynamics of AI / Generative (vs traditional) Search, and ideally some experience in GEO.
  • Deep understanding of how Large Language Models (LLMs) like Gemini, GPT-5, and Claude retrieve, summarise, and rank information.
  • Experience in structuring content with direct, declarative answers to maximize citation probability.
  • Understanding AI-specific protocols to proactively invite or guide model crawlers.
  • Good judgement: able to assess risks and opportunities, and balance trade offs, to identify the smartest path to our goals.
  • Strong reasoning skills, and whether demonstrated through academic or professional experience, at ease with numbers and data, and enjoy solving problems with these components.
  • Experience in a high-growth organization, where you were accountable for KPIs.
Benefits
  • Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave
  • Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAI strategyGenerative Searchtechnical site structureLarge Language Modelscontent structuringAI-specific protocolsdata analysisKPI accountability
Soft skills
good judgementreasoning skillsproblem solvingcollaborationcommunication