Capita

Pension Content Copywriter

Capita

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Content strategy development: Collaborate with designers and stakeholders to develop content that aligns with the goals and objectives of our clients.
  • Conduct content audits and competitor analysis to understand industry best practices and identify opportunities for improvement
  • User-centered content creation: Write user-centred content that addresses the needs, questions, and concerns of pension holders and administrators at various stages of their journey.
  • Craft clear content and actionable messaging for letters, emails, websites, microcopy and instructional materials that can be used across a variety of digital and print channels
  • Clarity and accessibility: Ensure that content is written in plain language and adheres to accessibility standards to accommodate users with diverse literacy levels and abilities.
  • Simplify complex pension-related terminology and concepts into easily understandable language, providing explanations and context where necessary
  • Consistency and tone of voice: Maintain consistency in tone of voice and writing style across all touchpoints of the user journey, reflecting the brand identity and values.
  • Able to help develop a tone of voice, and switch between different styles for different clients
  • Collaboration and iteration: Collaborate closely with UX designers, developers, and stakeholders to integrate content seamlessly into the user interface and user experience.
  • Iterate content based on user feedback, usability testing results, and stakeholder input, refining messaging and language to improve clarity and effectiveness
  • Documentation and guidelines: Document content guidelines, style guides, and best practices to ensure consistency and quality across all content assets.
  • Provide guidance and support to other team members on content-related matters, including content governance, improvement, and consistency
  • Compliance and legal requirements: Ensure that content complies with regulatory requirements and legal obligations related to pensions, financial services, data privacy, and consumer protection.
  • Collaborate with legal and compliance teams to review and approve content for accuracy and compliance with industry regulations.

Requirements

  • Proven experience as a copywriter, UX writer, content designer, or similar role.
  • Experience working in, or writing about, pensions, financial services, or other regulated environments.
  • Strong understanding of user‑centred design and how words shape user experiences.
  • Excellent grasp of plain English, accessibility and ability to simplify complex topics for a range of audiences.
  • Working knowledge of GDS standards, including writing for GOV.UK and related patterns.
  • Ability to work collaboratively within multi‑disciplinary teams.
  • Strong organisational skills with the ability to manage multiple tasks and deadlines.
  • Confident communicator able to offer guidance and constructive critique.
Benefits
  • 23 days’ holiday (rising to 27)
  • Company matched pension
  • Life assurance
  • Cycle2work scheme
  • 15 weeks’ fully paid maternity, adoption and shared parental leave
  • Paternity pay of two weeks
  • Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology
  • The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice
  • Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategy developmentcontent auditsuser-centered content creationplain language writingaccessibility standardscontent guidelinesstyle guidesGDS standardscopywritingUX writing
Soft Skills
collaborationiterationorganizational skillscommunicationguidanceconstructive critiqueadaptabilityattention to detailproblem-solvingstakeholder engagement