Canvas Worldwide

SVP – Audience & Channel Planning

Canvas Worldwide

full-time

Posted on:

Location Type: Hybrid

Location: El Segundo • California • United States

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Salary

💰 $250,000 - $285,000 per year

Job Level

Lead

About the role

  • Act as the primary planning lead, working with our Decision Road strategy team, analytics, and activation team to build comprehensive, full journey audience and channel plans
  • Maps priority audiences across the journey to key business objectives, building integrated audience frameworks connected to larger measurement and outcome targets
  • Leads team in data-driven channel planning work, building client-facing recommendations on the best allocation of budgets across all channels to reach objectives
  • Partners with analytics to ensure channel and audience frameworks are built based on latest performance data
  • Partners with Sports and Culture/Content teams to build unified briefs laddering tentpole programs to overarching channel plans
  • Sustain trusted, productive working relationships with senior client leads to encourage future growth and profitability.
  • Maintains a deep knowledge of the client’s business challenges and opportunities and is considered a vital extension of their team.
  • Develops strong working relationships with client’s other agency partners including Creative, PR, Experiential, etc. as needed.
  • Leverages industry experience and internal Agency relationships to develop points of view on the media landscape, including trends, best practices, media innovations, competitive activities, etc.
  • Partners with internal agency staff to provide strategic support and guidance for clients.
  • Manages budgets for clients, ensuring clear visibility into spending, pacing, and tracking budget changes across teams
  • Attends appropriate business/social functions that enhance the image of the Agency, reveal growth opportunities or solidify Client relationships.
  • Partners with analytics on post-campaign analysis and reporting, translating results into actionable recommendations for future initiatives.
  • Mentor and inspire cross-functional teams, fostering collaboration among strategy, investment, analytics, and creative groups.
  • Build strong relationships with media vendors, publishers, and technology partners to maximize campaign impact.
  • Ensure ongoing training and development for team members in media strategy and execution.
  • Serve as the senior point of contact for client media strategy, providing thought leadership and proactive recommendations.

Requirements

  • 10-15 years of professional experience, preferably with a Media Agency.
  • Understanding and owning the development, nurturing and growing of client relationships
  • High-level knowledge of the Media industry landscape, including innovations, trends, and best practices
  • Strong writing, presenting and storytelling skills, including senior-level presentations to clients and internal partners
  • Ability to translate complex concepts for executive-level understanding
  • Ability to lead strong relationships with intra-agency partners and other specialty teams
  • Entrepreneurial spirit with strong problem-solving skills
  • Financial oversight and ability drive management of a profitable P&L for an account
  • Ability to lead, mentor, and inspire cross-functional teams of varying sizes
  • Demonstrate grace under pressure and able to lead teams in a high-pressure, ever-changing environment
  • Advocate for the Agency at industry events, outside activities, recruiting opportunities, etc.
  • Leadership experience at a Media Agency
Benefits
  • generous medical, dental, vision, pet insurance
  • commuter benefits
  • disability and life insurance coverage
  • 401(k) matching
  • up to 14 holidays per year
  • a “Do Good Day”
  • unlimited PTO
  • employee social and wellness events
  • a DEI Council
  • auto purchase rebate program
  • monthly wellness allowance
  • in-office amenities such as fresh kombucha and an in-house barista
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data-driven channel planningbudget managementpost-campaign analysisaudience frameworksmeasurement and outcome targetsmedia strategyclient-facing recommendationsperformance data analysisstrategic supportP&L management
Soft Skills
relationship buildingmentoringcollaborationproblem-solvingstorytellingpresentation skillsleadershipadaptabilitycommunicationentrepreneurial spirit