Canoe Intelligence

Product Marketing Manager

Canoe Intelligence

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $130,000 - $150,000 per year

About the role

  • Lead the development and rollout of communication plans for new products and enhancements.
  • Own the setup and management of in-app walkthroughs, pop-ups, and NPS surveys using Pendo.
  • Build interactive demos in Walnut to showcase the platform's capabilities.
  • Maintain and distribute a library of high-quality collateral, including brochures, battlecards, and product stats.
  • Manage the Zendesk Knowledge Base and release notes process.
  • Partner closely with Product Managers and Relationship Managers to ensure internal teams are fully enabled and aligned on the "why" behind every update.
  • Use knowledge of the Fintech and Alts industries for website updates, white papers, and other marketing content.

Requirements

  • Bachelor's degree in marketing, business, or a related field; MBA preferred.
  • 3–5 years of experience in Product Marketing within Fintech or Financial Services.
  • Knowledge of the Alternative Investments landscape is a significant advantage.
  • Proven ability to build strong, collaborative relationships with Product, Relationship Management, and Sales teams to ensure seamless internal alignment and execution.
  • Proficiency in Pendo, Walnut, and Zendesk is required.
  • Highly knowledgeable in using HubSpot, Salesforce, and HighSpot to manage leads and enablement content.
  • A straightforward, effective communicator who can turn technical product specs into clear, benefit-driven copy.
  • An AI-first mindset.
Benefits
  • Medical, dental, vision benefits
  • Flexible PTO
  • 401(k)
  • Flexible work from home policy
  • Home office stipend
  • Employee Assistance Program
  • Gym/Wifi reimbursement
  • Education assistance
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcommunication plansin-app walkthroughsNPS surveysinteractive demoscollateral managementrelease noteslead managementenablement contenttechnical writing
Soft Skills
collaborative relationshipseffective communicationinternal alignmentexecutionteam partnershipadaptabilityproblem-solvingstrategic thinkingcreativityattention to detail
Certifications
Bachelor's degreeMBA