Cancer Research UK (CRUK)

Chief Marketing Officer

• Translate cross-channel strategy into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Web Analyst, Social and Marketing Delivery teams.
• Oversee the campaign set-up and management process across all channels, ensuring campaign elements are audited prior to launch.
• Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
• Undertake internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the marketing delivery plan.
• Translate the product marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences and work with agencies and internal teams to deliver required outputs from brief response through to development and approval.
• Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels.
• Work with UX experts to devise pre-launch test and learn initiatives and in-campaign A/B testing, using results to recommend areas for optimisation.
• Lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery.
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Audience Marketing Manager and key stakeholders.

Senior Audience Marketing Executive

Manager

• Supporting the Shop Manager to guide, inspire, and engage the team
• Supporting the commercial running of the store including merchandising, stock management
• Providing excellent customer service
• Achieving targets for donated stock, cash, Gift Aid
• Creating relationships with the local community
• Supporting fundraising events
• Maintaining compliance with policies
• Deputizing for the Shop Manager in their absence

Retail Assistant Manager

Program Manager

• Coordinate and support the delivery of a complex, international research programme
• Manage day-to-day programme activity
• Build strong relationships with UK and global stakeholders
• Lead and support communications
• Support commissioning and delivery of research
• Maintain programme governance
• Monitor budgets and track spend
• Identify and manage risks
• Translate programme activity into clear outputs
• Identify opportunities to grow partnerships
• Represent ICBP at external meetings and conferences

Senior Audience Marketing Executive

Retail Assistant Manager

ICBP Programme Manager