Senior Audience Marketing Executive

Cancer Research UK (CRUK)

Senior Executive in Audience Marketing at Cancer Research UK focusing on engaging and retaining supporters through multi-channel campaigns. Collaborating with teams to drive emotional loyalty and additional actions.

Posted 8/1/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 £33,000 - £37,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in delivering multi-channel marketing campaigns, with a strong focus on data-driven decision-making and audience engagement. Proficient in managing campaign set-up, execution, and analysis while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Multi-Channel Campaign DeliveryData-Driven Decision MakingAudience AnalysisCampaign Asset DevelopmentBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningA/B TestingEmail MarketingDigital MarketingUX PrinciplesCampaign AnalysisCreative ProductionKPI ManagementDirect Mail ProductionFulfilment Management

Soft Skills

Team CollaborationRelationship BuildingTime ManagementAdaptabilityCommunication

Tools & Technologies

AdobeEmail Service PlatformsData Analysis ToolsMarketing Automation ToolsSocial Media Platforms

Industry Keywords

Integrated CampaignsCustomer JourneysMarketing Delivery PlanCampaign OptimisationCommercial Awareness

About the role

Key responsibilities & impact

Translate cross-channel strategy into production specific briefs, leading on the delivery of data and digital campaign set-up requirements in collaboration with Data Selections, Web Analyst, Social and Marketing Delivery teams.
Oversee the campaign set-up and management process across all channels, ensuring campaign elements are audited prior to launch.
Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
Undertake internal and external landscape analysis to define and develop the audiences and product offerings that need activating as part of the marketing delivery plan.
Translate the product marketing plan into cross-channel integrated briefs that meet the needs of Cancer Research UK audiences and work with agencies and internal teams to deliver required outputs from brief response through to development and approval.
Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative across a range of channels.
Work with UX experts to devise pre-launch test and learn initiatives and in-campaign A/B testing, using results to recommend areas for optimisation.
Lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery.
Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with the Audience Marketing Manager and key stakeholders.

Requirements

What you’ll need

Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs.
Experience in digital and below-the-line channels would be particularly relevant.
Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns.
Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation.
Experience of developing highly effective campaign assets for use across channels.
Experience working day-to-day on email service platforms (Adobe desired but not essential).
Commercially aware with understanding of budget management.
Experience of building positive working relationships and working effectively as part of a team.
Experience of managing own workload, meeting deadlines and effectively handling changing priorities.

Benefits

Comp & perks

Flexible working requests such as compressed hours
Generous benefits package
Wide range of career and personal development opportunities
High-quality tools to support your work