Canals

Financial Planning and Analysis

• Own the company’s financial model end-to-end.
• Build, maintain, and evolve a clear forward-looking model that enables scenario planning, hiring projections, profitability analysis, and capital allocation decisions.
• Oversee accounting, taxes, and books and records.
• Partner with external firms where appropriate, but maintain accountability for accuracy, completeness, and timeliness.
• Lead FP&A and strategic planning.
• Translate financial data into insight. Identify trends, risks, and opportunities. Bring clear recommendations — not just numbers.
• Partner closely with go-to-market leadership.
• Support sales compensation planning, revenue forecasting, invoicing processes, collections, and customer-facing financial workflows.
• Own financial reporting and board preparation.
• Prepare quarterly financials and present results clearly and confidently to leadership and the board.
• Improve operational finance systems and processes.
• Ensure we’re using the right tools and workflows for a fast-growing SaaS company. Leverage automation and AI where appropriate to operate lean without sacrificing rigor.
• Manage working capital and cash discipline.
• Monitor burn, profitability, collections, and vendor payments with precision.
• Bring sound judgment in scrappy environments.
• Know when something materially matters — and when it doesn’t.

VP Finance

Operations

• Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency
• Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency
• Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action
• Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency
• Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results
• Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling
• Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales

Marketing Data Operations Specialist

Support Engineer

• Respond to customer inquiries via live chat and email, maintaining our 1-minute average first response time.
• Troubleshoot product and integration issues, escalating when needed to Support Engineers or Product.
• Use Postman to test API endpoints and SQL to run basic queries for debugging or validation.
• Investigate customer behavior and issues using FullStory session data.
• Collaborate closely with CSMs and the Solutions team to ensure smooth onboarding and post-launch support.
• Document resolutions and update internal Zendesk macros and knowledge base articles.
• Identify recurring issues and propose process or product improvements.

Technical Support Agent

Account Executive

• Research and enter every meeting armed with information about your audience and their business.
• Listen and understand deeply each prospect’s challenges and opportunities, and catch every single detail that can be used to advance our case.
• Know the product cold, and precisely demonstrate every feature so as to wow the prospect with its breadth and depth.
• Prepare and present the strongest possible proposal a prospect might accept.
• Create materials as needed to facilitate present and future deals.
• Be ready to go 12 rounds defending our terms and the value we provide.
• Think creatively to address reservations without giving up value.
• Close deals!

Strategic Account Executive

Account Manager

• Own partner GTM strategy and define how Canals launches, positions, and co-markets with partners across the funnel.
• Build a partner marketing program including Co-branded campaigns, joint webinars, events, content, case studies, and enablement assets.
• Identify and execute on high-value partnership opportunities across our industry and technology ecosystem.
• Drive partner-sourced pipeline working closely with Sales to ensure programs convert into qualified opportunities.
• Enable partners by creating messaging, pitch decks, one-pagers, and playbooks that help partners sell Canals confidently.
• Coordinate launches & announcements including PR, product launches, and marketplace listings when relevant.
• Track partner engagement, pipeline influence, and ROI—then iterate.
• Partner tightly with Demand Gen, Content, Product Marketing and Sales.

Partnerships Marketing Manager

Performance Marketing

• Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs.
• Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives.
• Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience.
• Evaluate and test emerging platforms and additional channels, such as billboards and direct mail.
• Set up nurture programs for every stage of the funnel to create and accelerate pipeline.
• Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up.
• Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale.
• Build and maintain campaign landing pages.
• Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers.
• Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team.
• Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables.
• Manage agencies and outside resources to achieve goals.

Demand Generation Manager

• Build and lead the technical support function for a new product line — from first customers to scale.
• Manage and mentor a small team of Technical Support Agents, ensuring quality, consistency, and responsiveness.
• Partner with Engineering and Product to triage, reproduce, and resolve complex technical issues across SaaS and mobile products.
• Establish and refine SLAs, escalation paths, and operational workflows that scale with growth.
• Monitor and report on key support KPIs, maintaining our 1-minute first response time.
• Document internal processes, build knowledge bases, and streamline communication between teams.
• Serve as the escalation point for technically advanced or high-priority issues.

VP Finance

Marketing Data Operations Specialist

Technical Support Agent

Strategic Account Executive

Partnerships Marketing Manager

Technical Support Agent

Demand Generation Manager

Technical Support Lead