Canada Pooch Ltd.

Ecommerce

• Oversee the performance, optimization, and ongoing development of the Shopify store, including site experience, conversion rate, AOV, and LTV and future optimization.
• Manage Amazon strategy across listings and advertising to drive incremental revenue and marketplace excellence.
• Own the P&L for both Shopify and Amazon, focusing on driving revenue and profitability targets.
• Develop and execute the company’s direct-to-consumer growth strategy across paid social, paid search, SEO, email, and SMS.
• Work closely with Customer Experience, Product, Operations, Finance, and Brand to align initiatives with broader business goals.
• Lead, mentor, and develop a high-performing internal team to deliver on KPIs.
• Manage agency partners and contractors to ensure strong execution and collaboration.
• Directly oversee performance marketing investments to drive efficient customer acquisition.
• In conjunction with agency partner, own day-to-day Paid Social execution across Meta and emerging platforms - developing, launching, and optimizing campaigns to achieve acquisition and efficiency goals.
• Provide leadership to team on lifecycle and retention initiatives across email and SMS to maximize customer LTV.
• Analyze performance across all channels and develop actionable insights to improve efficiency, scale, and overall marketing effectiveness.
• Drive continuous testing, iteration, and optimization across the full funnel.
• Partner with Brand and Creative teams to guide ad development - translating performance insights into actionable creative briefs that elevate storytelling and drive conversions.
• Build and maintain accurate revenue, demand, and product-level forecasts to guide inventory planning and budgeting.
• Build weekly and monthly dashboards, reports, and models that turn marketing data into clear business insights.
• Report on KPIs, growth trends, and financial outcomes to executive leadership and capitalize on opportunities for continued growth.

Director of Growth – Ecommerce

Customer Support

• Act as the first point of contact with our customers; solving their problems and answering their questions in a timely, professional, and friendly manner
• Create, edit, or modify online orders and create shipping labels on behalf of our customers
• Escalate bugs or website issues, as well as complaints or cases as needed internally
• Learn and maintain a high level of expertise related to Canada Pooch's products and pass this knowledge along to our customers to help assist in problem resolution
• Act as the customer's champion by sharing feedback, requests, and trends internally to help continuously improve their experience
• Handle any other tasks that come your way in helping us successfully provide best-in-class customer support
• Monitor social media channels for customer comments and direct messages, responding promptly and professionally
• Track social media metrics and report on engagement, customer sentiment, and emerging trends
• Collaborate with the marketing team to develop and implement community engagement strategies
• Foster a positive online community environment by moderating discussions and addressing customer concerns

Seasonal Customer Experience Specialist

Community Manager

• Own the planning and execution of social media campaigns across channels, ensuring content aligns with brand voice, drives engagement, and builds community.
• Develop initiatives to increase follower interaction, encourage user-generated content, and build authentic relationships with our audience.
• Build and nurture a creator community, managing influencer partnerships and brand collaborations to amplify reach and drive authentic content.
• Partner with the Content & Brand Campaigns AMM to translate campaign briefs into social-first storytelling that resonates with followers and drives measurable results.
• Track key metrics, analyze performance, and apply insights to refine strategy, improve content, and maximize reach, engagement, and conversions.
• Help create social-first content that showcases products, celebrates our community, and supports product launches, retail initiatives, and events.
• Work closely with creative, content, marketing, and eCommerce teams to ensure social efforts are integrated with larger campaigns and business objectives.
• Keep a pulse on social media trends, platform updates, and emerging opportunities to ensure our brand remains fresh, relevant, and innovative.

Associate Marketing Manager, Social and Community

Brand Manager

• Own Product Launches: Oversee go-to-market strategies for new products - from positioning, messaging, and packaging to retail rollout - ensuring every touchpoint builds brand equity and drives demand.
• Shape Brand Strategy & Annual Planning: Own the annual brand marketing calendar in partnership with the VP, Marketing – guiding campaigns and go-to-market strategies that ladder up to company objectives and business growth.
• Protect & Evolve Brand Voice: Champion our brand story, voice, and tone across all channels, ensuring consistency, creativity, and emotional connection with our audience.
• Drive Integrated Campaigns: Partner cross-functionally with creative, eCommerce, product, ops and retail teams to conceptualize, plan and launch omni-channel campaigns that resonate with our target audiences and deliver results.
• Champion Insights & Performance: Partner with the growth marketing team to review campaign performance, extract actionable insights, and continuously refine strategies for greater impact.
• Inspire Impactful Storytelling: Partner with and coach our Associate Marketing Managers to dream up and deliver breakthrough campaigns - from big ideas and bold creative to content that shows up powerfully across paid, email, social, web, and retail.
• Elevate Our Social Game: Collaborate with the social and content team to shape strategies that grow our community, deepen engagement, and make our brand part of the daily conversation for dog lovers everywhere.
• Bring the Brand to Life IRL: Guide the team in creating standout retail moments - from seasonal sell-in, in-store POP and displays, to in-store experiences that connect our brand our retail partners’ shoppers in meaningful ways.
• Amplify Our Story: Lead the charge on PR, partnerships, and influencer initiatives, empowering the team to build buzz, spark conversation, and expand our reach to new audiences.
• Lead, Coach & Inspire the Team: Manage and mentor a team of three Associate Marketing Managers across product marketing, content, and social — fostering creativity, accountability, and strong execution.

Director of Growth – Ecommerce

Seasonal Customer Experience Specialist

Associate Marketing Manager, Social and Community

Senior Manager, Brand Marketing