Canada Pooch Ltd.

Ecommerce

• Own and execute the ecommerce strategy to achieve revenue and growth targets, while monitoring and optimizing key metrics (AOV, CVR, bounce rate, return rate, and discount rate).
• Responsible for tracking ecommerce performance metrics and sharing actionable insights with the DTC team.
• Use data to analyze the customer journey and site behaviour.
• Identify pain points and own site optimization strategies, including A/B testing, product merchandising, landing page optimization, and UX improvements.
• Work cross-functionally with customer experience, marketing and external development agency partners to deliver site enhancements and new features.
• Own the budgeting for these digital development projects, ensuring smart investment decisions that maximize return and support the overall Ecommerce strategy.
• Support the promotional strategy from planning and execution to post-campaign analysis.
• Support product launches, seasonal campaigns, and other key initiatives that drive sales and engagement.
• Partner with cross-functional teams to ensure product availability and seamless fulfillment.
• Lead SEO initiatives in partnership with internal stakeholders and external agencies to boost organic traffic and improve search visibility.

Ecommerce Manager

Graphics Designer

• Design and execute packaging across our product range — from concept through production-ready files
• Create and adapt dielines for new and existing products; work with structural packaging as needed
• Manage artwork updates, setup, and versioning across SKU families while maintaining brand consistency
• Produce 3D mockups for internal reviews and retailer presentations
• Prepare production-ready files with correct bleeds, colour profiles (CMYK/Pantone), barcodes, and dieline specs
• Resize, retouch, and colour-correct product and lifestyle photography for use in packaging and print marketing
• Ensure all imagery meets print reproduction standards and brand colour consistency
• Collaborate with photographers and retouchers to optimize assets for both print and digital use
• Design seasonal lookbooks, sell sheets, retail toolkits, point-of-purchase displays, and tradeshow booth materials
• Support retailer-specific assets and campaign adaptations while maintaining Canada Pooch brand standards
• Help elevate how the brand is experienced in retail environments across North America
• Manage multiple packaging and retail projects simultaneously with strong attention to timelines and deliverables
• Take ownership of projects from brief to execution with minimal oversight
• Work closely with the Senior Art Director and broader Marketing team on integrated campaigns
• May support digital marketing initiatives as needed, adapting creative across channels

Ecommerce Manager

Intermediate Graphic Designer – Print, Packaging