
Consumer, Channel & Customer Marketing Director
Campari Group
full-time
Posted on:
Location Type: Hybrid
Location: Jamaica
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Job Level
About the role
- Responsible for leading end‑to‑end demand engine across Jamaica and Partnership Markets.
- Manage brand strategy, communication, shopper conversion, customer activation, and the innovation pipeline.
- Ensure plans are insight‑led and budget disciplined, executing in collaboration with teams and partners.
- Lead integrated marketing strategy for Jamaica and Partnership Markets.
- Build a high‑performance organization across brand, comms/digital, insights, shopper, and experiential functions.
Requirements
- Bachelor’s degree required; MBA preferred.
- 10+ years of senior marketing leadership in FMCG/alcohol with multi‑brand portfolio ownership.
- Strong financial acumen (A&P, ROI, P&L impact).
- Deep understanding of consumer, customer, and channel dynamics.
- Proven expertise in brand building, communication, trade/shopper, and commercial collaboration.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development opportunities
- Wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
brand strategycommunicationshopper conversioncustomer activationinnovation pipelinefinancial acumenA&PROIP&L impactbrand building
Soft Skills
leadershipcollaborationorganizational skillsinsight-led planninghigh-performance organization
Certifications
Bachelor's degreeMBA