Business Analyst

• Own and maintain the structure, quality, and governance of customer master data, including hierarchies, identifiers, and classifications across CRM/ERP and other systems
• Ensure IDN, GPO, and pricing contract alignments are accurate and consistently applied across platforms
• Detect and resolve duplications, misalignments, and integrity issues before they impact reporting
• Manage indirect sales tracing: collect, validate, and attribute distributor sales to end-customers and integrate direct + indirect into unified reporting
• Develop and utilize sales measurement models and diagnostic tools to identify sales performance indicators and opportunities
• Analyze large, complex data sets and translate findings into actionable insights to drive commercial performance
• Evaluate sales campaigns, marketing initiatives, and programs to measure ROI and recommend improvements
• Build business cases and present insights to leadership, shaping decisions with clear narratives
• Develop dashboards, scorecards, and frameworks that bring visibility to performance across teams and regions
• Evaluate and recommend changes in sales incentive plans based on analytical findings
• Create measurement frameworks for tracking commercial effectiveness and business impact
• Partner with Sales, Marketing, Finance, and Operations to support day-to-day execution and long-term scaling
• Help develop and administer training programs to fill competency gaps identified through analysis
• Document decision logic, data definitions, and change processes to ensure clarity and consistency
• Mentor teammates in data literacy, tools, and best practices
• Contribute to building processes, governance, and tools that enable a rapidly growing commercial organization
• Identify opportunities for process automation and efficiency improvements
• Report to organizational leadership (see organizational chart)

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